Archive for February, 2008

Feature Article: Published in PANPA Bulletin

With daily newspapers the world over suffering circulation decreases, publishers have become savvier in a bid to attract the elusive market of young adult professionals. A host of free (or ‘lite’) stand-alone dailies or brand-extending versions of the existing product have been launched to reach the 30-something professionals of the planet. The gamble has paid off handsomely for many, providing an additional revenue source through new advertisers for their businesses. Read the rest of this entry »

Feature Article: Published in Natural Parenting

“I suggest if you want to have children you do something about it before you turn 30, and you will probably need fertility treatment.”

I was 23 years old when my gynaecologist said this to me and eight years later the words still send a shiver down my spine. There was no way I wanted to even contemplate that option for at least five years, but that warning haunted me from that day onwards. Read the rest of this entry »

While this blog is not my first foray into the blogging world (see my personal blog at www.pcosmum.com), it is my first time at business blogging, which is a whole other kettle of fish!

Here I hope to help businesses (particularly small businesses whom I have a great affinity with, being a solo entrepreneur myself) find hints and tips to marketing themselves through the power of words and public relations. With the right combination of powerful writing and great PR techniques a business can have customers clammering at their door and may not need much more in the way of marketing, except for brand building. Read the rest of this entry »