Archive for May, 2008
Marketing on the Cheap
This article by Johanna Baker-Dowdell was published in the April/May 2008 edition of Business Mums Magazine.
It’s every new business owner’s Catch-22: getting word out that you have set up shop, but not having any money to do it. You need customers to create the money to market the business, but to get customers you need to tell them you exist!Before you do any sort of marketing, you need to work out your strategy by answering the following questions: Read the rest of this entry »
Green Direct Marketing
With talk of carbon offsetting, recycling and environmentally friendly transport on the agenda, marketers may be wondering where direct mail fits into the green future.
The solution is email – a fast, integrated, measurable and very green way of reaching a target market. There is an increasing trend towards electronic marketing, with more and more businesses buying mailing lists for B2B email campaigns.
Making Mailing Lists Work for Non-Profit Associations
Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense.
It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation’s benefits, services, values and donation opportunities. Other marketing methods may include building a website, public relations and building alliances with the media, government agencies and complementary businesses. Read the rest of this entry »
