This article by Johanna Baker-Dowdell was published in the April/May 2008 edition of Business Mums Magazine.It’s every new business owner’s Catch-22: getting word out that you have set up shop, but not having any money to do it. You need customers to create the money to market the business, but to get customers you need to […]

With talk of carbon offsetting, recycling and environmentally friendly transport on the agenda, marketers may be wondering where direct mail fits into the green future.The solution is email - a fast, integrated, measurable and very green way of reaching a target market. There is an increasing trend towards electronic marketing, with more and more businesses […]

Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense.It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation’s benefits, services, values and donation opportunities. Other marketing methods may […]