Archive for September, 2008

Mingara Recreation Club piloted the Max Potential youth leadership program this year to such great success that the club is looking to businesses to help fund a bigger and better program next year.

Mingara Recreation Club is calling on Central Coast businesses to contribute funding and time to coach young people so it can be even more successful in years to come.Max Potential started in this year with 12 Tuggerah Lakes College The Entrance Campus students participating. It will be open to Central Coast youths aged 16-25 years from 2009. Read the rest of this entry »

I recently presented at The Brew’s Central Coast and Newcastle business exhibitions on using public relations to promote business. I met several people at both events who were so busy working on their businesses that they had no time left to do any promotion.

Whether this is a time management issue or the case of small business owners trying to do everything themselves, it doesn’t help the business if there are no new customers coming through the door or logging on to the website. The key to getting these new customers is letting them know you are there through promotion. Wouldn’t it be better for your business to employ an extra person to cope with demand from new customers, than slogging away with same orders month after month? Read the rest of this entry »

I am an Australian Anthill newsletter subscriber and a recent edition featured a great article by Jules Brooke from Handle Communications on the Five Myths of PR.

I come across many business owners who aren’t sure of the benefits of public relations to their business. I have no problem with that, because it’s my job to tell them how PR can work to promote their business, but there are some basic assumptions that Jules covered in her article that really resonated with me. Read the rest of this entry »