After reading a great blog by Valerie Khoo for Enterprise, called The one thing you must not ignore in a downturn, I started thinking more about what Valerie had said.

Many businesses ditch marketing when times are tough, but this is madness, as now is the time to make your business stand out from competitors to compete for the dwindling dollars customers have to spend. Sure, re-evaluate marketing practices to cut out the ones that aren’t as successful and track all marketing activity to make sure it is paying dividends, but don’t chop out marketing altogether. [Read more...]

This article was first published in Flying Solo in June 2008. See the article here.

I currently have two jobs: one job is paid for with money, and the other with love. This article provides five rules to help working parents. [Read more...]