Archive for December, 2008

Media releases are a great way to get your story out to the media, whether it’s the launch of a new business or product, or a comment on something topical in the news.

The way to make sure your media release grabs the editor’s attention – and isn’t filed away with the other hundreds of releases received – is to make it newsworthy. Read the rest of this entry »

After reading Sarah Prout’s blog on Planing for 09 I was inspired to write my own, listing my hopes and aspirations for 2009.

I anticipate 2009 will be a pretty major year for me – both personally and professionally. Read the rest of this entry »

The Internet is a great tool to master when it comes to marketing a business – not only is it available 24 hours a day, seven days a week, but online marketing is relatively easy to do and cost-effective because it allows marketing to many prospects at once.

Successful marketing involves building a relationship with a prospect and turning them into a satisfied customer who will keep coming back to the business and encourage their friends to do the same. Read the rest of this entry »

After reading several comments on the new Flying Solo forum and Ingrid Cliff’s blog on getting personal this Christmas, I started thinking about how much difference actually meeting a person makes.

Sure in this cyber-enabled world we work in, it is easy to keep in contact with clients from around the corner, as well as around the world, but have you ever thought of the effect a personal meeting has on your relationship over the odd email and, maybe, phone call? Read the rest of this entry »