We are well into the countdown to Christmas now so I thought a few tips on festive pitches would not go astray.
The glossy magazines work three months in advance so you’ve missed those deadlines, but that doesn’t mean you’ve wasted the chance for Christmas promotion altogether. Set your sights on your local media, online publications and websites and state-based daily newspapers. These outlets are all still looking for festive stories, so get thinking of how your business can be the one they feature.
Here are seven tips to help you along:
• Give yourself the best chance with a snappy headline and by offering two alternative pitches if the first one isn’t right for the outlet