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New Program Helps Tassie’s Tradies Become Business Owners

May 22, 2013 By Johanna Leave a Comment

With the highest percentage of workers running their own business and the lowest start-up failure rate in the country, Tasmania is the place to be an entrepreneur, and a new program has been launched to help tradespeople do just that.

 

The AtoB (Apprentice to Business Owner) Program, run in Tasmania jointly by Business Advice Tasmania and darylconnelly.com as part of a Federal Government initiative, arms tradespeople with essential business skills.

 

Starting in June, the free program comprises workshops and one-on-one mentoring. Participants complete a business plan for their own business and graduate with a Certificate IV in Small Business and a host of skills to start them off on the right business track.

[Read more...]

Filed Under: Latest News Tagged With: AtoB Program, Business Advice Tasmania, Chris Davis, Daryl Connelly, darylconnelly.com, skills connect, small business, tradespeople

Classical Music Community classikON Turns One and Expands Reach

May 21, 2013 By Johanna Leave a Comment

classikON, the community that makes classical music accessible, is celebrating its first birthday – but it’s the fans who are getting the presents.

 

Spreading the reach from promoting classical concerts in Sydney in its first year to now promoting across NSW, Victoria, Queensland and SA, classikON will soon list events Australia wide.

 

Founder Kate Tribe said the community had grown from small beginnings around her Sydney base in the past year, and she was excited about the prospect of sharing her love of classical music with fans across the country.

[Read more...]

Filed Under: Latest News Tagged With: classical music, classikON, classikon.com, Kate Tribe, Ken Tribe

Five Writing Tips from Enid Blyton

April 26, 2013 By Johanna Leave a Comment

Source: http://en.wikipedia.org/wiki/File:Blyton_blue_plaque.jpg

I watched the film Enid with my husband this week and learnt many things about writing in the process.

 

Not only is Enid Blyton one of the world’s best-loved children’s authors, she was also one of the most prolific, writing around 800 books during her career at the rate of 6000 words a day.

 

Although the film shows her as a crotchety woman without maternal leanings towards her daughters, I still picked up some tips on writing from her.

 

1. Write every day – even if you have nothing to say, if you want to write make a commitment to do it daily. It might not be writing an article or a manuscript, but you could journal or write a series of blog or social media posts.

 

2. Write what you know – although many of Enid Blyton’s stories were fantasy, they were based on characters and scenes she knew from her life. Whether writing for business or pleasure, writing from your knowledge base or surroundings makes the process that much easier.

 

3. Don’t give up – it’s a story aspiring authors have heard many times, but if you’re committed to what you do, keep plugging away at it. Many publishers rejected Enid Blyton before being offered a contract. The difference between her and many other writers was that she kept pitching herself until she succeeded.

 

4. Keep in touch with your audience – Enid Blyton received bags and bags of letters from her fans and replied personally to many of them through letters written herself. She also publicly read from her books and invited her young fans to parties at her home. While opening your home may be a bit too personal, the idea rings true. If you stay connected with your audience, you will write what interests them – and you may even get some extra ideas.

 

5. Controversy adds an extra dimension – instead of allowing the rumours around not writing all the books herself affect her career, Enid Blyton chose to use the accusation in her favour and kept writing prolifically. When obstacles are presented it can spell the end of a business or career – only if you choose it to. Fighting for what you want can actually make you more desirable in the eyes of your audience. We all love an underdog!

Filed Under: Business Tips

Chic Lei Momi Camera Bags Replace Standard-Issue Black

April 12, 2013 By Johanna Leave a Comment

Photographers spend their days capturing beautiful images, so it makes sense for their equipment to look the part too, something new business Lei Momi understands well.

 

Lei Momi camera bags fit this image perfectly, matching style with function for the ultimate photography accessory. Plus Lei Momi bags have plenty of room to fit everything you would normally fit into a handbag as well, so you only need one bag!

 

Launched from its Launceston base in Tasmania, Lei Momi camera bags are sold online to chic photographers worldwide.

[Read more...]

Filed Under: Latest News

Interactive Website by Ionata Web Solutions gets the Bus Safety Message Home

April 12, 2013 By Johanna Leave a Comment

A new bus safety website created for school-age children has captured its audience’s imagination through a clever illustrative game featuring a ninja crossing guard!

 

The website was produced by Ionata Web Solutions for the Tasmanian Depart of Infrastructure, Energy and Resources (DIER) and launched by Infrastructure minister David O’Byrne, and Education and Skills minister Nick McKim earlier this year at Cambridge Primary School.

 

Ionata founder Martin Anderson, himself a father of school-age children, said the website and game were enjoyable to brainstorm and execute.

[Read more...]

Filed Under: Latest News Tagged With: Bus Safety website, DIER, Ionata Web Solutions, lollipop ninja, Martin Anderson, One Tonne Graphic, Tasmanian government

What To Do When a Journalist Calls

March 27, 2013 By Johanna 7 Comments

Photo from Google Images

You’ve been working really hard to share your business story at every available opportunity and this effort has finally paid off with a call from a journalist to arrange an interview.

 

As tempting as it is to freak out and avoid the call (yes this does actually happen), the best course of action is to take a deep breath and follow these five tips to help give an interview worth quoting:

 

1. Deadlines – the journalist contacting you for an interview will only have so much time to put the story together. If you are not available within that time frame they will look elsewhere, so always ask when the deadline is and work with it.

[Read more...]

Filed Under: Business PR Tagged With: Business PR, business promotion, journalist interview, media interviews

How Small Tweaks Lead to Big Changes

March 4, 2013 By Johanna 1 Comment

By Philip J Reed on behalf of Dex One, providing local marketing solutions for your business

 

While large companies with established customers and millions in sales understand that they need to adapt, and small businesses can enjoy even bigger benefits from being able to change their focuses to adjust to changing markets, new technologies and revolutionary marketing techniques. The digital age has created entirely new ways to market products and services, focusing on greater personal interactions with customers, social networking and capturing the interest of far-flung clients to create loyalties based on like-minded attitudes. In this environment, small changes can attract one customer away from a competitor, but the process gets repeated dozens, hundreds or thousands of times for each new viewer. Making that extra effort to adjust your strategy to attract one ideal client offers repeat benefits for each new viewer of your online content.

 

Small Changes Have Major Implications

Established companies must be willing to change, or they risk becoming irrelevant. You may have heard of the “butterfly effect” — the theoretical premise that a single beat of a butterfly’s wings could change the course of history. Small changes in marketing focus could give your business the edge to beat a competitor each time a customer searches for a certain product.

 

Analytics help you to make adjustments based on what viewers do when browsing on your site. You can also track where they go after they leave your site. This technology allows better follow-up service, prospecting and accounting. Conservative businesses often fail to identify smaller opportunities by trying to appeal to the greatest numbers of people. Small businesses try harder to please their clients, and people respond. You can fine-tune your strategy to get higher returns from each website visitor, increasing sales and selling additional products.

[Read more...]

Filed Under: Business Tips Tagged With: Adam Lowry, Cartweaver, cloud storage, Dex One, Eric Ryan, Gary Vaynerchuk, Google Virtual Tour, Hard Row to Hoe, Method, Philip J Reed, small business marketing, social media, Wine Library

What makes a sustainable business?

February 25, 2013 By Johanna Leave a Comment

Have you ever wondered what constitutes a sustainable business?

 

I’m not talking about a business that follows green eco-friendly principles, although I’m sure that could be relevant. I mean a business that lasts beyond the statistics.

 

It has been on my mind a lot over the past year or so, particularly when I speak to fellow small business owners who are battling the vicious cycle of late-paying clients, which then stops their cash flow and affects their staff and contractors.

[Read more...]

Filed Under: My Stuff Tagged With: International Women's Day, Jane Bennett, Penelope Dodd, Sarah Hirst, sustainable business, Women in Focus

Digital Parents Conference Tickets Close This Week

February 22, 2013 By Johanna Leave a Comment

The cut off for ticket sales for the Digital Parents Conference is this Thursday, so there is only a matter of days left to grab one.

 

Top bloggers from around the country including Darren Rowse, Kerri Sackville, Nicole Avery and Annabel Candy will be speaking at the two-day event in Sydney on 20-21 March.

 

Digital Parents Conference is now in its third year and aims to empower bloggers with information and tools to succeed in their blogs. The sessions include panels, interactive workshops, keynote speakers, networking opportunities and a sponsor hall all tailored for Australia’s mum, parent and personal blogging communities, Digital Parents founder Brenda Gaddi said.

[Read more...]

Filed Under: Latest News Tagged With: Annabel Candy, blog, blogging, Brenda Gaddi, Darren Rowse, Digital Parents Conference, Kerri Sackville, Nicole Avery

Region’s Mayors Call for Australia Post to Maintain Services

February 20, 2013 By Johanna Leave a Comment

The Mayors of the Northern Region are calling on Australia Post to reconsider any downgrading of Express Post next-day services to and from Northern Tasmania.

 

Northern Tasmania Development President, Albert van Zetten, said that it appears Australia Post has grossly underestimated the importance of next-day mail services to the community, particularly for businesses.

 

Albert van Zetten said “Many businesses in this region depend on effective overnight mail services.”

[Read more...]

Filed Under: Latest News Tagged With: Albert van Zetten, Australia Post, Express Post, Northern Tasmania Development, NTD
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