Exhibitions are a major marketing commitment – sometimes even the biggest – for a small business so it pays to make your investment work some magic.
The work begins long before you await prospective customers in your shiny newly built exhibition space, but done correctly it can pay big dividends. Any exhibition related marketing activity should encourage prospects to visit you at the show so they can look at your product and meet your staff.
Here are some steps to ensure that marketing hits the right spot:
1. Target the right people
Go through your database and choose the clients and prospects you want to concentrate on. All your exhibition marketing must be tailored for these people.