Some of you will already be in business and want to know how to use public relations to grow, others may not have started yet and want to know what to do to get the message out when they do launch.
Whatever your situation promoting your business can be a bit of a Catch-22. You need to get the word out that you have set up shop, but have no money to do it. Or you may have the money, but no time, because more than anything, promoting a business involves time. And this is where the catch comes in – you need customers to create the money you need to promote the business, but to get customers you need to tell them you exist!
So how do you get around this?
There are many promotional techniques you can use to build your business profile. Some will just cost your time and others may involve a small outlay, but the results are worth your effort and money. I am going to talk to you about some of the low-cost or even no-cost techniques today, such as competitions, writing articles, public speaking at events like The Brew, networking and positioning yourself as an expert.
This is an excerpt from my Promoting Your Small Business eBook. If you want to read more download the entire eBook from here.