The days are starting to lengthen, the temperature is rising and gardens are full of pretty blooms. Spring is definitely on its way and the change of season is the ideal time to revisit the way you communicate with your audience.
Throw off the sluggish wintery mood (or is that just me who feels like hibernating when it’s cold?) and think about the renewed messages you’d like to get across and how. I’ve put together a list to help you along.
Publicity: We’re well and truly into the second half of the year now, so consider any publicity you’d like to generate during the remainder of 2015. Are you planning to roll out a new product or service before year end? Do you have seasonal promotions in the calendar? Can you put together something in the lead up to Christmas? Make use of that spring on your step and generate some publicity that will carry you through until the New Year.
Communication: How have your messages been received during the year? Could your newsletter do with some sprucing up, are you utilising your social media regularly or is your website/blog looking a little tired? The words and platforms you use to promote your business and your own personal brand affects how prospects view you. If you have been trying to communicate with your audience using too many methods or in an array of places, it is time to trim what isn’t working and wow everyone with what has the biggest impact.
Networking: It’s easy to get into the habit of staying in when it’s dark and cold outside, but spring means that is no longer the case. It’s time to shake off that stale winter fug and meet some new people. Find some small business networking events to attend, enrol in a course or attend some business workshops to extend your skills. This goes for offline and online activity – it’s great to meet new people and reinvigorate your network in real life and via social media.
Are you excited to get out there and pep up your PR activity? I’m feeling pretty enthusiastic just writing about it.
I’d love you to let me know which aspect of your PR needs a spring clean – and what you did about it. Leave a comment below or share with me on Twitter or Facebook.