Archive for the ‘Business PR’ Category

After the success of my Merry Media Release Voucher promotion, I decided to treat you to another generous deal from Strawberry Communications – the New Year Newsletter.

Have you made a New Year’s resolution to keep in contact with your customers better? Well I can certainly help by writing the first newsletter for you to kick-start your 2010 promotional efforts.

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Since it is the season to be merry and I am feeling generous, Strawberry Communications is offering a festive deal – a Merry Media Release Voucher with a 20 per cent discount.

Media releases are a great way to tell your clients and customers about important news concerning your business, a new product or service, an award you’ve won or about your plans for 2010. For examples of media releases written by Strawberry Communications, please look at the Latest News section of this blog.

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After watching a great video by BNET blogger and Flying Solo director Robert Gerrish interviewing entrepreneur Valerie Khoo, I thought I might share her tips on how to get the media interested in your news. Read the rest of this entry »

Media releases are a great way to get your story out to the media, whether it’s the launch of a new business or product, or a comment on something topical in the news.

The way to make sure your media release grabs the editor’s attention – and isn’t filed away with the other hundreds of releases received – is to make it newsworthy. Read the rest of this entry »

The Internet is a great tool to master when it comes to marketing a business – not only is it available 24 hours a day, seven days a week, but online marketing is relatively easy to do and cost-effective because it allows marketing to many prospects at once.

Successful marketing involves building a relationship with a prospect and turning them into a satisfied customer who will keep coming back to the business and encourage their friends to do the same. Read the rest of this entry »

I recently presented at The Brew’s Central Coast and Newcastle business exhibitions on using public relations to promote business. I met several people at both events who were so busy working on their businesses that they had no time left to do any promotion.

Whether this is a time management issue or the case of small business owners trying to do everything themselves, it doesn’t help the business if there are no new customers coming through the door or logging on to the website. The key to getting these new customers is letting them know you are there through promotion. Wouldn’t it be better for your business to employ an extra person to cope with demand from new customers, than slogging away with same orders month after month? Read the rest of this entry »

I am an Australian Anthill newsletter subscriber and a recent edition featured a great article by Jules Brooke from Handle Communications on the Five Myths of PR.

I come across many business owners who aren’t sure of the benefits of public relations to their business. I have no problem with that, because it’s my job to tell them how PR can work to promote their business, but there are some basic assumptions that Jules covered in her article that really resonated with me. Read the rest of this entry »

Some of you will already be in business and want to know how to use public relations to grow, others may not have started yet and want to know what to do to get the message out when they do launch.

Whatever your situation promoting your business can be a bit of a Catch-22. You need to get the word out that you have set up shop, but have no money to do it. Or you may have the money, but no time, because more than anything, promoting a business involves time. And this is where the catch comes in – you need customers to create the money you need to promote the business, but to get customers you need to tell them you exist! Read the rest of this entry »

Public relations is just that – managing the way the public views your business.

The best way to do this is through the media – print, TV and radio – because it reaches many people and is not viewed as advertising. But to get the media interested you must have a hook – or a story. This could be something as simple as a new product launch or new employee or something much bigger like a new business or branding. Read the rest of this entry »

This article by Johanna Baker-Dowdell was published in the April/May 2008 edition of Business Mums Magazine.

It’s every new business owner’s Catch-22: getting word out that you have set up shop, but not having any money to do it. You need customers to create the money to market the business, but to get customers you need to tell them you exist!Before you do any sort of marketing, you need to work out your strategy by answering the following questions: Read the rest of this entry »