Noah with his beloved Bruder DHL courier truck

I attended the first Bloggers Brunch organised by Kids Business in association with Room to View TV last month, and saw first hand how powerful contact with the blogging community can be for businesses.

In April’s Strawberry Communications newsletter I wrote about why blogging is good for business, but I wanted to touch on the topic again because there is a group of bloggers who have really come the fore as brand ambassadors. They are Mummy Bloggers.

Mummy Bloggers don’t just write about life with their kids, posting recipes and photos of playing at the park. Yes, those topics are sometimes covered and yes they blog about their lives – sometimes in such detail that readers squirm – but these posts are part of a much bigger written tapestry.

Each blogging mother has interests outside her children’s milestones, and these interests are woven into their blogs. She might cover developmental issues if the family is coping with those, or food allergies, but she might also cover books her children love, toys they can’t do without, products that make her life easier, or cafes that cater for children.

The potential for topics mummy bloggers can cover is infinite, but what makes them stand out from other bloggers is their passion for their chosen subject, their honesty and their ability to build a devoted community around that topic. Successful bloggers have readers waiting impatiently to see their posts – and some bloggers post daily or more. Just think of the content consumed by these communities.

Ethan with Mega Bloks and Little Tikes ferry

So, back to the Bloggers Brunch. Here I got to meet some savvy brand managers who were willing to devote their time and products in return for an audience with 50 influential members of the mummy blogging community. Each blogger left with a goodie bag filled with samples to try and blog about, if they chose, plus products from the sponsors to road test.

I brought home some excellent Kleenex products from Kleenex Mums, a bag of Mega Bloks from Mega Brands and a toy boat from Little Tikes for my youngest son and an amazing Bruder DHL delivery truck that had my eldest son beside himself with excitement. I blogged about these products and posted photos of the boys playing with the toys on Facebook and Twitter, so I’ve been helping their marketing efforts too. It’s clever marketing and something you should consider if your brand appeals to women, families or children (or dads if you want to target daddy bloggers!).

To find out more about Mummy Bloggers, what they blog about, how to contact them, or how to join them, have a look at these sites: Mummy Bloggers Blog, PR Friendly Aussie Blog Directory and Digital Parents.