I recently presented at The Brew’s Central Coast and Newcastle business exhibitions on using public relations to promote business. I met several people at both events who were so busy working on their businesses that they had no time left to do any promotion.Whether this is a time management issue or the case of small business […]

I am an Australian Anthill newsletter subscriber and a recent edition featured a great article by Jules Brooke from Handle Communications on the Five Myths of PR.I come across many business owners who aren’t sure of the benefits of public relations to their business. I have no problem with that, because it’s my job to tell them how […]

Some of you will already be in business and want to know how to use public relations to grow, others may not have started yet and want to know what to do to get the message out when they do launch.Whatever your situation promoting your business can be a bit of a Catch-22. You need […]

Public relations is just that - managing the way the public views your business.The best way to do this is through the media - print, TV and radio - because it reaches many people and is not viewed as advertising. But to get the media interested you must have a hook - or a story. […]

This article by Johanna Baker-Dowdell was published in the April/May 2008 edition of Business Mums Magazine.It’s every new business owner’s Catch-22: getting word out that you have set up shop, but not having any money to do it. You need customers to create the money to market the business, but to get customers you need to […]

Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense.It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation’s benefits, services, values and donation opportunities. Other marketing methods may […]

Wikipedia’s definition of pro bono is: ”…professional work undertaken voluntarily and without payment, as a public service…” or, basically, for the public good.I have always been a fan of helping out where I can, so I read an article in Nett magazine recently about this subject with great interest. It was about business volunteering matchmaking organisation, Good Company. I […]

When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option. Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. Using PR to get your message across can be much more effective in terms of […]

One of the benefits of being a franchisee is having the franchisor market your business for you. Most franchisees pay an annual amount into the business’s marketing budget to pay for national or regional campaigns.
This is great on a national level, but you can still market yourself locally to build your business profile […]