Archive for the ‘Business PR’ Category

This article by Johanna Baker-Dowdell was published in the April/May 2008 edition of Business Mums Magazine.

It’s every new business owner’s Catch-22: getting word out that you have set up shop, but not having any money to do it. You need customers to create the money to market the business, but to get customers you need to tell them you exist!Before you do any sort of marketing, you need to work out your strategy by answering the following questions: Read the rest of this entry »

Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense.

It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation’s benefits, services, values and donation opportunities. Other marketing methods may include building a website, public relations and building alliances with the media, government agencies and complementary businesses. Read the rest of this entry »

Wikipedia’s definition of pro bono is: ”…professional work undertaken voluntarily and without payment, as a public service…” or, basically, for the public good.

I have always been a fan of helping out where I can, so I read an article in Nett magazine recently about this subject with great interest. It was about business volunteering matchmaking organisation, Good Company. Read the rest of this entry »

When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option.

Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. Read the rest of this entry »

One of the benefits of being a franchisee is having the franchisor market your business for you. Most franchisees pay an annual amount into the business’s marketing budget to pay for national or regional campaigns.

This is great on a national level, but you can still market yourself locally to build your business profile in your market. Try some of the following steps low-cost to get your business name known in your community: Read the rest of this entry »