After watching a great video by BNET blogger and Flying Solo director Robert Gerrish interviewing entrepreneur Valerie Khoo, I thought I might share her tips on how to get the media interested in your news. [Read more...]
Writing an Attention-Grabbing Media Release
December 31, 2008 By 2 Comments
Media releases are a great way to get your story out to the media, whether it’s the launch of a new business or product, or a comment on something topical in the news.
The way to make sure your media release grabs the editor’s attention – and isn’t filed away with the other hundreds of releases received – is to make it newsworthy. [Read more...]
PR Myths Exposed
September 2, 2008 By Leave a Comment
I am an Australian Anthill newsletter subscriber and a recent edition featured a great article by Jules Brooke from Handle Communications on the Five Myths of PR.
I come across many business owners who aren’t sure of the benefits of public relations to their business. I have no problem with that, because it’s my job to tell them how PR can work to promote their business, but there are some basic assumptions that Jules covered in her article that really resonated with me. [Read more...]
Promotions, Publicity and PR Tips to Grow Your Business
August 22, 2008 By Leave a Comment
Some of you will already be in business and want to know how to use public relations to grow, others may not have started yet and want to know what to do to get the message out when they do launch.
Whatever your situation promoting your business can be a bit of a Catch-22. You need to get the word out that you have set up shop, but have no money to do it. Or you may have the money, but no time, because more than anything, promoting a business involves time. And this is where the catch comes in – you need customers to create the money you need to promote the business, but to get customers you need to tell them you exist! [Read more...]
Making PR Work for Your Business
July 18, 2008 By 1 Comment
Public relations is just that – managing the way the public views your business.
The best way to do this is through the media – print, TV and radio – because it reaches many people and is not viewed as advertising. But to get the media interested you must have a hook – or a story. This could be something as simple as a new product launch or new employee or something much bigger like a new business or branding. [Read more...]
Marketing on the Cheap
May 21, 2008 By 1 Comment
This article by Johanna Baker-Dowdell was published in the April/May 2008 edition of Business Mums Magazine.
It’s every new business owner’s Catch-22: getting word out that you have set up shop, but not having any money to do it. You need customers to create the money to market the business, but to get customers you need to tell them you exist!Before you do any sort of marketing, you need to work out your strategy by answering the following questions: [Read more...]
Making Mailing Lists Work for Non-Profit Associations
May 7, 2008 By Leave a Comment
Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense.
It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation’s benefits, services, values and donation opportunities. Other marketing methods may include building a website, public relations and building alliances with the media, government agencies and complementary businesses. [Read more...]
Pro Bono PR
March 19, 2008 By Leave a Comment
Wikipedia’s definition of pro bono is: ”…professional work undertaken voluntarily and without payment, as a public service…” or, basically, for the public good.
I have always been a fan of helping out where I can, so I read an article in Nett magazine recently about this subject with great interest. It was about business volunteering matchmaking organisation, Good Company. [Read more...]