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Editorial vs Advertising

March 10, 2008 By Johanna Leave a Comment

When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option.

Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. [Read more...]

Filed Under: Business PR Tagged With: advertising, advertorial, Business PR, editorial, journalist, PR, public relations

PR for Franchises

March 3, 2008 By Johanna Leave a Comment

One of the benefits of being a franchisee is having the franchisor market your business for you. Most franchisees pay an annual amount into the business’s marketing budget to pay for national or regional campaigns.

This is great on a national level, but you can still market yourself locally to build your business profile in your market. Try some of the following steps low-cost to get your business name known in your community: [Read more...]

Filed Under: Business PR
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