This article was written for Flying Solo. Have a look here.  The first few weeks as a first time parent are filled with fear and questions, but then you relax and start to think about the future. In many ways it’s the ideal time for acting on that great business idea and starting a business.Like many solo […]

After reading a great blog by Valerie Khoo for Enterprise, called The one thing you must not ignore in a downturn, I started thinking more about what Valerie had said.Many businesses ditch marketing when times are tough, but this is madness, as now is the time to make your business stand out from competitors to compete […]

This article was first published in Flying Solo in June 2008. See the article here.I currently have two jobs: one job is paid for with money, and the other with love. This article provides five rules to help working parents.I am a working parent and, like many other solo business owners, I combine working from my […]

Everyone has a passion. It might be your job or a hobby, but you are an expert in that subject and you get a buzz from it.What if you could make money from your passion - in fact create a successful business? Could this be the chance you’ve always wanted to tell the boss exactly […]

After speaking with a business coach briefly this morning and telling him time management was probably my biggest issue when it came to my business, I realised procrastination was the real issue.
 I’ve never thought of myself as a problem procrastinator, however this morning’s conversation, a recent flurry of time-management related reading and the fact I […]

This article was written by Johanna Baker-Dowdell for Kidz on the Coast magazine.Between rising interest rates and house prices and the need to establish a career, more and more women are working. And the baby boom this country is experiencing means many women are also mothers, combining paid jobs with parenting.I am one of those women, […]

“What consumers want are experiences… Memorable events that engage them in an inherently personal way”Joe Pine, co-Author of The Experience EconomyExperiential marketing isn’t a term used often in small business circles, however it is something to consider when you want to get your brand out there with a bang!Moving beyond traditional marketing boundaries, experiential marketing […]

With talk of carbon offsetting, recycling and environmentally friendly transport on the agenda, marketers may be wondering where direct mail fits into the green future.The solution is email - a fast, integrated, measurable and very green way of reaching a target market. There is an increasing trend towards electronic marketing, with more and more businesses […]

With so many businesses jumping onto the online bandwagon, you need some savvy marketing to make yourself stand out from your competitors. Here are some tips to get you noticed online. 1. Encourage Web Browsers to StayEnsure your website is eye-catching and easy to navigate, giving browsers - or potential customers - every reason to stay […]

This article by Johanna Baker-Dowdell has been published on Mum Zone. Have a look at: http://www.mumzone.com.au/business_careers_sustaining_success.php
As a business person you might think there would be no business if you weren’t around, but this is not always the case. It pays to put some time into thinking about the type of business you want and plan for […]