Business & Baby on Board has been named one of Australia’s most innovative products, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index.
“I’m thrilled to have the book I worked so hard to produce recognised by Anthill as an innovative product, but to have the extra recognition from the magazine’s readership is really icing on the cake,” Johanna said.
“The words innovation and entrepreneurship have been on everyone’s lips recently, so it’s great to see Anthill readers put their support behind the book that empowers and inspires women to follow their business dreams,” she said.
About Business & Baby on Board
Business & Baby on Board is the mum’s bible for starting out and succeeding in business. These women are mistresses of their own destinies with an armoury of skills that can be utilised while they are bringing up the baby.
“I was encouraged to write the book Business & Baby on Board because while there were many books and guides to help people wanting to start a business from home, there wasn’t much available specifically to help entrepreneurial mothers,” Johanna explained.
“Mothers in business face all the usual startup stages like market research, registration, taxation and marketing; plus working around a family reduces time available so they often suffer from mother guilt,” she said.
Business & Baby on Board looks at all the steps involved in planning, starting and building a successful business, through the eyes of business mums. Each chapter covers an important aspect of business through case studies from expert business mothers on each topic, plus how she started her business, issues she faced, her triumphs and advice for readers.
Johanna used crowdfunding platform Pozible to raise the money to self-publish Business & Baby on Board. The campaign was a success (in fact it was over-funded), and led to a digital publishing contract with Editia.
About the Smart 100
The SMART 100 Index was created by Anthill Magazine in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.
In 2015, in response to a record volume entries, the program was extended to include the TOP 100 SMART SERVICES and the TOP 100 SMART PRODUCTS, in addition to the SMART 100.
“SMART 100 Readers’ Choice Winners embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries both old and new, from organisations large and small,” said Anthill founder and Editor-In-Chief James Tuckerman.
“The SMART 100 Index identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. We employ the judgement of ‘mavens’ and readers.
“Innovation is future focussed. It is about identifying and solving problems in ways that will change the way we live, do business and think.”
What is Anthill Magazine?
Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey. It is for entrepreneurs by entrepreneurs.
Since then, it has evolved into one of Australia’s leading online communities for Australian business owners. It is dedicated to innovation, entrepreneurship and the commercial development of ideas.