Anita Lincolne-Lomax | Strawberry Communications: Writing & PR

Australia and New Zealand Babywearing Week 2012: Carrying on traditions using the oldest parenting methods

June 4, 2012 By Johanna Baker-Dowdell Leave a Comment

Parents already convinced of the benefits of babywearing will help educate new and soon-to-be parents about this ancient practice during Australia and New Zealand Babywearing Week in October.

This year marks the third national celebration of Australia and New Zealand Babywearing Week. It will run parallel with International Babywearing Week from 8-14 October 2012, following the theme “Carrying on Traditions”.

Babes in Arms, babywearing specialists and founders of Australia and New Zealand Babywearing Week, initiated the celebration in 2010 to raise awareness about the benefits of babywearing. The week of activities also demonstrates how modern parents can enjoy peaceful and active post-baby lifestyles by using baby slings and carriers, the oldest parenting tools known to mankind.

Business & Baby on Board book pre-sales

June 1, 2012 By Johanna Baker-Dowdell 7 Comments

After a long time writing, the end is finally in sight and I can see the finished product of Business & Baby on Board in my hand.

I am very close to handing over the manuscript to my editor, and once I do that the paperback version of the book is just weeks away. So, I think it’s about time to start offering pre-sales of the book.

I have interviewed some amazingly inspiring women about how they make businesses work around their family. Grab your copy and get business advice from a team of these 20 successful business owners:

Hugs and Kisses Top Aussie Mum’s Happiness List

May 16, 2012 By Johanna Baker-Dowdell Leave a Comment

Anita Lincolne-Lomax with baby Grace

A special hug or kiss (or both) from their children is what makes Australian mums happy.

A survey1 of mothers over the Mother’s Day weekend by wholesale product gateway Babes in Arms revealed mums have simple wishes when it comes to what puts a smile on their faces.

Full results

A hug/kiss from their child/ren 21%

Having my family with me 18%

Waking up to my child/ren smiling at me 17%

All of the above 11%

Sleeping in 11%

A hug/kiss from their partner 7%

Babes in Arms Named Small Business Champion Finalist

April 10, 2012 By Johanna Baker-Dowdell 1 Comment

Adding to a big year in business that saw director Anita Lincolne-Lomax named the 2011 AusMumpreneur of the Year, Babes in Arms can now include Australian Small Business Champion finalist in its accolades.

The specialist national distributor of baby carriers and slings and babywearing expert, Babes in Arms, is a finalist in two categories – Entrepreneurship and Specialised Small Business – in the awards, which are the largest small business awards program in Australia.

Business & Baby on Board is Shaping Up Nicely

December 7, 2011 By Johanna Baker-Dowdell Leave a Comment

You may have heard me mention my book, Business & Baby on Board, before now, but it’s time to be more specific.

Until recently Wiley was considering publishing the book, but decided the fit wasn’t right so I am now self publishing it. I plan to launch the book around Easter next year.

I have interviewed some amazingly inspiring women about how they make businesses work around their family. These interviews are now finished and I’m about to get stuck into the writing phase with a vengeance.

While that is happening I wanted to share the list of women who have been generous enough to share their stories with me:

Counterfeit Baby Carriers Threaten Children’s Safety

November 3, 2011 By Johanna Baker-Dowdell Leave a Comment

ERGObaby carrier

Despite a campaign to raise awareness of fake baby carriers over the past two years, an illegal and dangerous trade in counterfeit products continues in Australia via online auction sites.

Counterfeit copies of the popular ERGObaby carrier have been offered for sale on online auction sites and authorised Australian and New Zealand distributor Babes in Arms is trying to stop these products reaching unsuspecting consumers and endangering babies.

Babes in Arms director and mother of four, Anita Lincolne-Lomax, sources the best baby slings and carriers from around the globe to build an expansive babywearing range that promotes a baby’s natural desire for closeness, but solves a parent’s need to be hands-free.

“Safety is a paramount consideration for parents when they’re buying baby products. These baby carrier copies are very convincing, and even the most discerning buyer could be fooled,” Anita explained.

Anita Lincolne-Lomax Takes Out AusMumpreneur of the Year

August 29, 2011 By Johanna Baker-Dowdell 1 Comment

2011 AusMumpreneur Anita Lincolne-Lomax

Anita Lincolne-Lomax from Babes in Arms has been named the 2011 AusMumpreneur of the Year at the Bio-Oil AusMumpreneur Awards Ceremony during The Australasian Mumpreneurs Conference at the Mercure Sydney on Saturday.

The ceremony was an opportunity for business mums to celebrate and recognise the best and brightest entrepreneurs, acknowledging success in business, product development, services and innovation.

From throughout Australia and New Zealand mums were motivated and inspired by seeing how others balanced family time with their own successful businesses.

Anita, who is about to have her fourth child, has sourced the best baby carriers from around the globe to build an expansive range suitable for premmies to pre-schoolers.

Australia and New Zealand Babywearing Week 2012: Carrying on traditions using the oldest parenting methods

Business & Baby on Board book pre-sales

Hugs and Kisses Top Aussie Mum’s Happiness List

Babes in Arms Named Small Business Champion Finalist

Business & Baby on Board is Shaping Up Nicely

Counterfeit Baby Carriers Threaten Children’s Safety

Anita Lincolne-Lomax Takes Out AusMumpreneur of the Year

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