author | Strawberry Communications: Writing & PR

Business & Baby on Board named in ‘SMART 100’ Index

May 20, 2015 By Johanna Baker-Dowdell Leave a Comment

Business & Baby on Board has been named one of Australia’s most innovative products or services, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index.

About Business & Baby on Board

Business & Baby on Board is the mum’s bible for starting out and succeeding in business. These women are mistresses of their own destinies with an armoury of skills that can be utilised while they are bringing up the baby.

The innovation initially came to life when author Johanna Baker-Dowdell’s blog posts about running her business, Strawberry Communications, around children attracted followers and comments, with readers asking for more content like this.

“I was encouraged to write the book Business & Baby on Board because while there were many books and guides to help people wanting to start a business from home, there wasn’t much available specifically to help entrepreneurial mothers,” Johanna explained.

Writing a Killer Book Proposal

August 28, 2014 By Johanna Baker-Dowdell Leave a Comment

Those readers who followed my publishing story will know I approached two traditional publishers with the Business & Baby on Board manuscript before crowdfunding to self-publish the book myself.

Since then I’ve mentored several authors through various parts of the publishing process, including pitching their book idea to publishers. Many publishers have proposal guidelines listed on their websites, so I suggest you start there first to make sure you’re presenting the information in the correct format and sending on the right day.

If there are no set guidelines, I’ve included my outline for writing a killer proposal that will make publishers sit up and take notice.

Cover page

Start with the book title or working title and the words “Book Proposal”, followed by your name and any relevant credentials (such as your degree). On this page also include the date, your postal address, your employer or business name, contact phone number, email and website and/or blog.

Business & Baby on Board – the book!

January 27, 2011 By Johanna Baker-Dowdell 4 Comments

Essential tool for business mums

Almost one million Australians operate a business from home. Many of these businesses are run by mothers who are trying to create the lifestyle they want with their family while contributing to the family income at the same time.

While there are many books and guides to help people wanting to start a business from home, there’s not much available specifically to help entrepreneurial mothers. Mothers in business face all the usual start-ups issues such as market research, business registration, taxation and marketing, but they also have to make all this work around their family, so have limited time, suffer from mother guilt and may even need to factor in the housework as well!

So why do it? The answer is simple – many women don’t want to be “just a mum” or finish their career as an employee. They want to experience success they have created themselves. These women are mistresses of their own destinies and they have an armoury of skills which can be utilised while they are bringing up the baby.

Business & Baby on Board named in ‘SMART 100’ Index

Writing a Killer Book Proposal

Business & Baby on Board – the book!

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