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Tips of attracting readers to your blog. Photo: unsplash.com

It takes time to write content for your blog, so you want to make sure that it’s worth the effort. This is why you need to take action to increase the traffic to your blog, especially if you have just started out and traffic is still on the low side. There is obviously a lot of competition out there when it comes to blogs, but this does not mean you cannot attract a good audience.

Even if there are plenty of blogs out there in the same arena as you, you can still get the successful results you are looking for. If you make sure your blog stands out you will increase traffic, and people will share your content with others. Here are three tips on how you can help make this happen:

1. Write with a specific audience in mind

The most important part of any blog is the content; it has to be something that people want to read. If you are writing a blog for your business, you should already have a good idea of what your potential customers are like, and what they are interested in from conducting customer research. The topics that interest them are what you should be writing about.

If you do not focus the content you produce on the people you want to attract to your blog, you are going to make it a lot harder to increase traffic.

2. Do not be afraid of SEO

Some people have become a bit afraid of using keywords given Google’s efforts to improve content, and have reduced the number of keyword stuffing occurrences. The fact is, you should not be afraid of using keywords to attract additional traffic to your blog. All you have to do is make sure they are relevant to your content and fit well within that topic. You can learn more about SEO and the use of keywords to help you make best use of them for your blog.

3. Encourage influencers to guest blog for you

A great way to attract traffic to your blog is to persuade someone who is considered to be an influencer to write for you. Their followers are likely to be attracted to your blog to read the influencer’s post. Not only does this increase the number of people visiting your blog, but if your blog is good enough they will hopefully come back and read your own blog posts.

It’s not always easy to attract these influencers to write for you and it may involve parting with some cash. You could also try offering some form of publicity on your website in return, or access to free products or services.

All of the tips in this article should help you to increase the amount of traffic to your blog. You also need to remember to share blog posts across your social media channels as much as possible. People are only going to visit your blog if they know about it.

This is a sponsored guest post by Trent Anderson.