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Three simple tips for increasing traffic to your blog

May 20, 2017 By Johanna Baker-Dowdell Leave a Comment

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Tips of attracting readers to your blog. Photo: unsplash.com

It takes time to write content for your blog, so you want to make sure that it’s worth the effort. This is why you need to take action to increase the traffic to your blog, especially if you have just started out and traffic is still on the low side. There is obviously a lot of competition out there when it comes to blogs, but this does not mean you cannot attract a good audience.

Even if there are plenty of blogs out there in the same arena as you, you can still get the successful results you are looking for. If you make sure your blog stands out you will increase traffic, and people will share your content with others. Here are three tips on how you can help make this happen:

1. Write with a specific audience in mind

The most important part of any blog is the content; it has to be something that people want to read. If you are writing a blog for your business, you should already have a good idea of what your potential customers are like, and what they are interested in from conducting customer research. The topics that interest them are what you should be writing about.

If you do not focus the content you produce on the people you want to attract to your blog, you are going to make it a lot harder to increase traffic.

2. Do not be afraid of SEO

Some people have become a bit afraid of using keywords given Google’s efforts to improve content, and have reduced the number of keyword stuffing occurrences. The fact is, you should not be afraid of using keywords to attract additional traffic to your blog. All you have to do is make sure they are relevant to your content and fit well within that topic. You can learn more about SEO and the use of keywords to help you make best use of them for your blog.

3. Encourage influencers to guest blog for you

A great way to attract traffic to your blog is to persuade someone who is considered to be an influencer to write for you. Their followers are likely to be attracted to your blog to read the influencer’s post. Not only does this increase the number of people visiting your blog, but if your blog is good enough they will hopefully come back and read your own blog posts.

It’s not always easy to attract these influencers to write for you and it may involve parting with some cash. You could also try offering some form of publicity on your website in return, or access to free products or services.

All of the tips in this article should help you to increase the amount of traffic to your blog. You also need to remember to share blog posts across your social media channels as much as possible. People are only going to visit your blog if they know about it.

This is a sponsored guest post by Trent Anderson.

Filed Under: Business Tips Tagged With: attracting readers to your blog, blog influencer, blog marketing, blogger, blogging, Guest blog, Quickcliks, SEO

Australian Bloggers All at Sea for the 2014 Digital Parents Conference

November 27, 2013 By Johanna Baker-Dowdell 2 Comments

digitalparentsbutton
The ‘good ship’ Blogger will set sail in March 2014, with some of Australia’s top blogging mums and dads aboard for the fourth annual Digital Parents Conference.

 

In a departure from the previous years’ programs, the 2014 conference will be held on board the Carnival Spirit cruise ship on March 21-24.

 

The 2014 theme is ‘Look Good, Be Good, Feel Good’, with sessions on polishing the look and feel of your blog, creating great content and fostering an engaged community – all tailored with the aim of creating shared experiences.

 

Digital Parents founder Brenda Gaddi said the conference days would be packed with interactive workshops, keynote speakers, one-on-one sessions with experts and plenty of networking opportunities.

 

“We want to encourage bloggers to learn, network and connect, which will happen in the group sessions. However, sometimes you need to delve a bit deeper so we’ve programed some more intensive sessions where bloggers get to pick the experts’ brains,” Brenda said.

 

“All the formal sessions wrap up mid afternoon to give bloggers a chance to explore and take advantage of the amazing facilities on board Carnival Spirit and enjoy some down time with their online friends, but in real life!” she said.

 

Digital Parents Conference is an initiative of Digital Parents, Australia’s largest online community for blogging parents.

 

Tickets for the all-inclusive Digital Parents Conference start from $585.

 

For more information about the conference, bookings or to find out about sponsorship visit digitalparentsconference.com.au

Filed Under: Latest News Tagged With: blog, blogger, Brenda Gaddi, Carnival Cruise, Carnival Spririt, Digital Parents Conference

What happens when you know your ideal customer

June 1, 2012 By Johanna Baker-Dowdell Leave a Comment

A midnight snack

I was recently invited to be one of 40 mums to stay overnight at Big 4 Bellarine. I wrote about the Mums Only Sleepover experience on my T-changers blog on a personal level, but I wanted to outline why it worked from a marketing perspective too.

 

Big 4’s owner Sophie Bone told the story of the struggle she and her husband endured for years as the holiday park got off the ground to the assembled mums, and it made her efforts even more impressive. The couple, who have four young boys, really know how to go after what they want. This story was also covered recently in Dynamic Business.

 

So what did Sophie do that made the sleepover so successful?

[Read more…]

Filed Under: Business PR Tagged With: Big 4 Bellarine, blogger, dynamic business, ideal customer, Mum's Only Sleepover, Sophie Bone

Aussie Blogging Community Descends on Sydney Next Month

February 1, 2011 By Johanna Baker-Dowdell Leave a Comment

It is now only a matter of weeks until the first ever Aussie Bloggers Conference.

The event is sold out, however organisers are planning on making proceedings even bigger by adding to the list of sponsors. This list currently includes Kleenex Mums, Disney, Ogilvy 360° Digital Influence, Rubbermaid, Guardsman and Billie B Brown who have grabbed prime spots to target and engage with Australia’s mum, parenting and personal bloggers.

[Read more…]

Filed Under: Latest News Tagged With: Aussie Bloggers Conference, blog, blogger, blogging, mummy blogger
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