This is a guest post by Lisa Michaels.
Social media management for businesses requires more effort than it might at first seem. In order to keep your audience engaged, you always need to have new content and activities available. Generating new ideas and publishing content, however, requires almost endless creativity and diligence.
Online tools for social media management can help you speed up content creation and improve the quality of your work. By using them you can accomplish more with less time than you ever thought possible. Here are five tools that will help you manage a successful social media presence.
Marketers often face time management and accuracy challenges. Part of the problem stems from logging into every social platform to upload content. During the flurry of daily activity, you can become confused and make mistakes such as posting content to the wrong platform or forgetting to publish posts on time.