I was recently interviewed by Petra Jones for her Mumpreneur Show podcast about generating PR for small businesses, writing Business & Baby on Board and running a business with a family in tow.
Listen to the full podcast by clicking through below.
Johanna interviewed for The Mumpreneur Show
September 3, 2015 By Leave a Comment
What To Do When a Journalist Calls
March 27, 2013 By 7 Comments
Photo from Google Images
You’ve been working really hard to share your business story at every available opportunity and this effort has finally paid off with a call from a journalist to arrange an interview.
As tempting as it is to freak out and avoid the call (yes this does actually happen), the best course of action is to take a deep breath and follow these five tips to help give an interview worth quoting:
1. Deadlines – the journalist contacting you for an interview will only have so much time to put the story together. If you are not available within that time frame they will look elsewhere, so always ask when the deadline is and work with it.
SourceBottle 101
October 1, 2011 By 6 Comments
Business owners who have limited marketing budgets, but are social media savvy, have been creating fantastic promotional opportunities for themselves using SourceBottle.
I have secured TV appearances, national newspaper articles, radio interviews and local media attention for my clients via SourceBottle call outs – and you can do the same.
Starting in Australia and now operating nationally, SourceBottle is an introduction service for journalists, bloggers, PR companies and businesses. By this, I mean journalists and bloggers post call outs for sources on a particular topic and business owners (or their PR agents) respond, offering their stories.
Editorial vs Advertising
March 10, 2008 By Leave a Comment
When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option.
Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. [Read more…]
