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SourceBottle 101

October 1, 2011 By Johanna 6 Comments

Business owners who have limited marketing budgets, but are social media savvy, have been creating fantastic promotional opportunities for themselves using SourceBottle.

 

I have secured TV appearances, national newspaper articles, radio interviews and local media attention for my clients via SourceBottle call outs – and you can do the same.

 

Starting in Australia and now operating nationally, SourceBottle is an introduction service for journalists, bloggers, PR companies and businesses. By this, I mean journalists and bloggers post call outs for sources on a particular topic and business owners (or their PR agents) respond, offering their stories.

[Read more...]

Filed Under: Business PR Tagged With: blogger request, Business PR, journalist request, rebecca derrington, SourceBottle

Editorial vs Advertising

March 10, 2008 By Johanna Leave a Comment

When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option.

Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. [Read more...]

Filed Under: Business PR Tagged With: advertising, advertorial, Business PR, editorial, journalist, PR, public relations

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