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You’ve been working really hard to share your business story at every available opportunity and this effort has finally paid off with a call from a journalist to arrange an interview.
As tempting as it is to freak out and avoid the call (yes this does actually happen), the best course of action is to take a deep breath and follow these five tips to help give an interview worth quoting:
1. Deadlines – the journalist contacting you for an interview will only have so much time to put the story together. If you are not available within that time frame they will look elsewhere, so always ask when the deadline is and work with it.
