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Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business.
Case studies combine all of these ingredients, but are an underrated marketing tool in business for some reason. I’m going to show you how to create great stories that will get people wanting to work with you or buy your product now.
Show how your product or service is actually used by your customers by telling the story behind it. The media loves seeing how a business works from the customer’s perspective and it lets customers see how they can use your product or service, plus you get third-party endorsement from the customer giving the case study.
