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Research snapshot: Social media in crisis reporting

November 24, 2016 By Johanna Baker-Dowdell Leave a Comment

This week I was invited to share insights from my PhD research at the UTAS School of Social Sciences Work in Progress day.

 

My PhD project looks at how social media texts produced by members of the public have impacted journalistic practice within the context of crisis reporting. To do this I analysed how social media texts were used as news sources in newspaper reports during three English crisis events between 2005 and 2013: the London Bombings, English Riots and Lee Rigby’s murder.

 

As disruptive and highly emotive events where knowledge is a premium, crises elevate the importance of media coverage, particularly as an accurate source of information. In studying the way social media texts are used as news sources during such events, my project contributes to the body of work on current journalistic practice in crisis reporting.

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Filed Under: My Stuff Tagged With: academic research, case study, content analysis, crisis reporting, English riots, Lee Rigby, London Bombings, PhD research, research interview, social media

Case Study: Building A Not-for-Profit Profile Using Facebook

February 29, 2016 By Johanna Baker-Dowdell Leave a Comment

Bruce French Food Plant Solutions Australia Day honoursFacebook can be a great tool for spreading the word when it comes to not-for-profit organisations, but there is a technique to posting content your audience wants to see.

 

I started volunteering as Food Plant Solutions’ social media coordinator in August 2015 and have been actively posting on the FPS Facebook page since September 2015. Food Plants Solutions helps people in developing countries to grow the best local foods to match their nutritional needs. I post 3-4 times per week with a mix of Food Plant Solutions news, inspirational quotes and fun updates.

 

I’ve put together some comparisons to show the extent of the relationships FPS has built online in the first five months of my involvement.

[Read more…]

Filed Under: Business PR Tagged With: case study, Facebook, Food Plant Solutions, not for profit organisation marketing

How to Write Captivating Case Studies

May 28, 2015 By Johanna Baker-Dowdell Leave a Comment

Image credit: Unsplash.com

Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business.

 

Case studies combine all of these ingredients, but are an underrated marketing tool in business for some reason. I’m going to show you how to create great stories that will get people wanting to work with you or buy your product now.

 

Show how your product or service is actually used by your customers by telling the story behind it. The media loves seeing how a business works from the customer’s perspective and it lets customers see how they can use your product or service, plus you get third-party endorsement from the customer giving the case study.

[Read more…]

Filed Under: Business PR Tagged With: case studies, case study, Johanna Baker-Dowdell, small business case study, small business marketing, small business pr, Strawberry Communications, writing a case study
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