I’ve written and spoken about how to write media releases many times (I even give away a report to new subscribers to my newsletter). I thought it was about time to revisit the topic because it’s even harder to get noticed by the media now than ever before.
Journalists receive hundreds of emailed media releases every day so there must be something that makes yours climb to the top of this heap. I’ll share some ways to ensure this happens with you here.
Make is newsworthy
The opening of your store or book launch is newsworthy to you, but not necessarily to a journalist. The local media will most likely be interested in this story because their audience likes knowing what is happening in their area, but to appeal to national and industry media you’ll need to do some more work. Think about why you are opening the store in that location – are you responding to demand for a physical store in that suburb because people can’t find what they need online? Or is your book answering burning questions or providing information no other book does? Drill right down to what makes your news interesting to each segment of the media (Hint: each media outlet will have a slightly different idea of what newsworthy is.)