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7 Ways to Market Your Business From 1 Piece of Content

March 26, 2015 By Johanna Baker-Dowdell 1 Comment
Image credit: Unsplash.com

Image credit: Unsplash.com

Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven.

 

Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that both explains the reasons behind the customer’s issue and provides a solution, you should have several paragraphs of expertise tied up in those words. This email provides the foundation for much more marketing material.

 

7 things you can do with your email content:

[Read more…]

Filed Under: Business PR Tagged With: article marketing, content creation, ebook, infographic, public speaking, small business marketing, Small Business Promotion, social media, video marketing

New Saasu Book Untangles Business Systems

December 16, 2013 By Johanna Baker-Dowdell Leave a Comment
Image courtesy Saasu.com

Image courtesy Saasu.com

Cash flow, profit and loss, BAS, administration… The list of tasks a small business owner has to complete can seem endless, but a new ebook written for Saasu by Alycia Edgar provides the help entrepreneurs need to be more effective in their business by using systems to create better workflow.

 

Saasu Business in the Cloud was launched on Friday (6 December), providing all the necessary signposts a small business owner needs to navigate their way to systemised nirvana.

 

Topics covered in Saasu Business in the Cloud include:

[Read more…]

Filed Under: Latest News Tagged With: Alycia Edgar, Business Performance HQ, ebook, Saasu, Saasu Business in the Cloud

All you want for Christmas is… something that makes you get out of bed in the morning.

December 11, 2013 By Johanna Baker-Dowdell Leave a Comment

Joh with booksYour inbox has been crammed with emails about ordering presents in time for Christmas over the past few weeks. And your letterbox has probably been filled up multiple times with brochures too. It’s Christmas and everyone is trying to get their product or service in front of you to ensure the gift you buy is from them.

 

If you’re extra organised (unlike me) you’ve already done all your Christmas shopping and you’ll be sitting pretty about now. But, I’m not writing about the presents you’ve researched and bought for your family and friends. I’m writing about what you got for yourself.

 

“Nothing,” I hear you say (I know because I’m the same). Well, I have a solution. My solution is something is so inspiring it’ll make you want to change course. If you’re a fabulous woman with an entrepreneurial side, let me introduce you to my book, Business & Baby on Board.

[Read more…]

Filed Under: My Stuff Tagged With: book, Business & Baby on Board, Christmas, ebook, inspiration, Johanna Baker-Dowdell, small business

Mumpreneur profiles the experts in ultimate guide to combining motherhood and business

August 2, 2013 By Johanna Baker-Dowdell 2 Comments

Vivacious Australian publicist and journalist Johanna Baker-Dowdell wrote Business and baby on board, a working mum’s bible for succeeding as an entrepreneur, over four years while juggling her own start-up and young family.

 

The book is filled with true stories and tips to provide inspiration to mothers who want to have it all: the family, the lifestyle, and the career.

 

It features case studies and advice from 20 high profile businesswomen, including Boost Juice founder Janine Allis, Red Balloon founder Naomi Simson, writer Kaz Cooke and Carman’s Kitchen founder Carolyn Creswell.

 

Johanna’s own heart-wrenching story of how she overcame a health scare which threw the family and her writing and public relations consultancy Strawberry Communications into crisis mode is a standout among the case studies.

[Read more…]

Filed Under: Latest News Tagged With: Business & Baby on Board, Carolyn Creswell, crowdfunding, ebook, Editia, Janine Allis, Johanna Baker-Dowdell, Kaz Cooke, Naomi Simson, self publishing
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