Strawberry Communications: Writing & PR
Every business has a great story – let us tell yours!
Email newsletters are a fantastic way to stay in touch with your customers and clients – and an excuse to contact them every fortnight, month or quarter (whichever suits you).
As it is a regular communication method, you can use a newsletter to build a relationship with your prospective and existing customers, letting them know what is happening in the business, special offers that are coming and offer advice. This contact allows you to become their expert on your subject matter.
With talk of carbon offsetting, recycling and environmentally friendly transport on the agenda, marketers may be wondering where direct mail fits into the green future.
The solution is email – a fast, integrated, measurable and very green way of reaching a target market. There is an increasing trend towards electronic marketing, with more and more businesses buying mailing lists for B2B email campaigns.
With so many businesses jumping onto the online bandwagon, you need some savvy marketing to make yourself stand out from your competitors. Here are some tips to get you noticed online.
1. Encourage Web Browsers to Stay
Ensure your website is eye-catching and easy to navigate, giving browsers – or potential customers – every reason to stay and have a good look around. [Read more...]
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