ERGObaby carrier

Despite a campaign to raise awareness of fake baby carriers over the past two years, an illegal and dangerous trade in counterfeit products continues in Australia via online auction sites.

Counterfeit copies of the popular ERGObaby carrier have been offered for sale on online auction sites and authorised Australian and New Zealand distributor Babes in Arms is trying to stop these products reaching unsuspecting consumers and endangering babies.

Babes in Arms director and mother of four, Anita Lincolne-Lomax, sources the best baby slings and carriers from around the globe to build an expansive babywearing range that promotes a baby’s natural desire for closeness, but solves a parent’s need to be hands-free.

“Safety is a paramount consideration for parents when they’re buying baby products. These baby carrier copies are very convincing, and even the most discerning buyer could be fooled,” Anita explained.

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