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8 Steps to Excellent Exhibitions

February 26, 2015 By Johanna Baker-Dowdell Leave a Comment
Award winning stand for Switzerland Tourism. Image credit: http://www.traveldailynews.com/news/article/63147/wtm-honours-exhibitors-in-best

Award winning stand for Switzerland Tourism. Image credit: http://www.traveldailynews.com/news/article/63147/wtm-honours-exhibitors-in-best

Exhibitions are a major marketing commitment – sometimes even the biggest – for a small business so it pays to make your investment work some magic.

 

The work begins long before you await prospective customers in your shiny newly built exhibition space, but done correctly it can pay big dividends. Any exhibition related marketing activity should encourage prospects to visit you at the show so they can look at your product and meet your staff.

 

Here are some steps to ensure that marketing hits the right spot:

 

1. Target the right people

Go through your database and choose the clients and prospects you want to concentrate on. All your exhibition marketing must be tailored for these people.

[Read more…]

Filed Under: Business PR Tagged With: event manager, events, exhibition marketing, exhibition PR, exhibition stand, exhibitions, expo marketing, follow up, public relations, sales promotion, small business event, social media

Guest post: 10 Must Have Event Management Apps

November 18, 2014 By Johanna Baker-Dowdell 2 Comments

Event management appsGreat event managers were born with a keen eye for detail, creative flair and excellent time management and organisational skills. However, when you have 101 things on your to-do list, the phone just won’t stop ringing and you have back to back meetings with suppliers, it can be difficult to know where to start and how you’re going to get through it all.

 

Whatever the size of your event, here are 10 must-have apps that can help every event manager to stay on track with tasks, and work through that to-do list with ease.

 

1. Dropbox

With any event it’s inevitable that you will have a number of important documents – guest lists, booking confirmations, risk assessments… Using Dropbox means that you can sync all your important event documents across all your devices. Storing all of your important event documents online also means that they can be accessed by the rest of your team, meaning that no one is ever caught short without access to essential paperwork.

 

2. Evernote

Planning an event is a creative process – which means that you’re no stranger to having great ideas pop into your head at any time of the day; when you’re sat waiting for the train or before you fall asleep at night. Evernote allows you to gather all of those last minute ideas, handwritten scribbles or bookmarked websites together in one place. Evernote even has search functionality, so you won’t be caught short hunting through your notebook to show a client that killer idea.

[Read more…]

Filed Under: Business Tips Tagged With: apps, DropBox, event management, events, Evernote, Gotomeeting, Hootsuite, Oliver Hinton, Pinterest, Scanner Pro, Ticketebo, Toptable Planner, Waze, Wunderlist
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