When I discovered Twitter in 2008 I was a freelance writer and fledgling business owner working from the third bedroom of our home. I was also a new-ish mum looking for different ways to connect with others in the same situation. I had been blogging for two years already and was an active member of a few online communities for women in business and mums in … [Read more...] about What happened to Twitter?
This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention. Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest - … [Read more...] about 6 Things Every Media-Savvy Small Business Owner Should Do
Facebook can be a great tool for spreading the word when it comes to not-for-profit organisations, but there is a technique to posting content your audience wants to see. I started volunteering as Food Plant Solutions’ social media coordinator in August 2015 and have been actively posting on the FPS Facebook page since September 2015. Food Plants Solutions helps … [Read more...] about Case Study: Building A Not-for-Profit Profile Using Facebook
Business management consultant, author, and educator Peter Drucker said, "The best way to predict the future is to create it". As a small business owner or self-employed writer, you know the importance of creating your own future, and of using social networking platforms to do it. To an independent employer, social media is a necessity in the modern business … [Read more...] about Guest Post: Social Media for Small Businesses – Hone Your Self-Promotion Tactics
Last week I presented a session on thought leadership and social media to Tasmanian Leaders congress. The room was full of leaders from within the state’s businesses, government and not for profit sectors and one of the most popular questions was, “how do I know which social media platform to use?” The simple answer is use the platform that works for you and where … [Read more...] about Social Media for Leaders