Marketing is most effective when targeted at the right person and this means you need to understand very clearly who that person is. There will always be others who buy your product or service, but there is only one ideal customer. This is the person who doesn’t question price, they just buy – and they tell others about your business. So how do you … [Read more...] about Who is your ideal customer?
ideal customer
What happens when you know your ideal customer
I was recently invited to be one of 40 mums to stay overnight at Big 4 Bellarine. I wrote about the Mums Only Sleepover experience on my T-changers blog on a personal level, but I wanted to outline why it worked from a marketing perspective too. Big 4’s owner Sophie Bone told the story of the struggle she and her husband endured for years as the holiday park got … [Read more...] about What happens when you know your ideal customer
