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7 Ways to Market Your Business From 1 Piece of Content

March 26, 2015 By Johanna Baker-Dowdell 1 Comment
Image credit: Unsplash.com

Image credit: Unsplash.com

Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven.

 

Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that both explains the reasons behind the customer’s issue and provides a solution, you should have several paragraphs of expertise tied up in those words. This email provides the foundation for much more marketing material.

 

7 things you can do with your email content:

[Read more…]

Filed Under: Business PR Tagged With: article marketing, content creation, ebook, infographic, public speaking, small business marketing, Small Business Promotion, social media, video marketing

Using Data to Tell Your Story

May 29, 2014 By Johanna Baker-Dowdell Leave a Comment

infographic I’ve been taking an online data journalism MOOC (Massive Open Online Course) through the Canvas Network, which is all about using data to help tell stories. While researching recent data journalism examples I started considering the wider appeal of using data to get a point across.

 

Data can be a powerful tool to tell a story when presented in a digestible format. Just think about the number of infographics you see now – they take all the salient points on a topic and present them in a format that is so easy to understand that many are reshared over and over again on social media.

 

Early adopters of using data to illustrate a point include Florence Nightingale, when she outlined the causes of deaths during the Crimean War, and the Wall Street Journal, which actually started in 1889 as a daily letter of news bulletins hand-delivered to stock exchange traders. Data journalism came into its own when the internet and social media made data easy to access and explain (who could forget the hundreds of stories that resulted from data published in Wikileaks?).

[Read more…]

Filed Under: Business Tips Tagged With: Canvas.net, data, data journalism, DOMO, infographic, MOOC
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