Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with. I’ve written about the power of storytelling … [Read more...] about Storytelling Tools for Your Business
Marketing is most effective when targeted at the right person and this means you need to understand very clearly who that person is. There will always be others who buy your product or service, but there is only one ideal customer. This is the person who doesn’t question price, they just buy – and they tell others about your business. So how do you … [Read more...] about Who is your ideal customer?
Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense. It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation's benefits, services, values and donation opportunities. … [Read more...] about Making Mailing Lists Work for Non-Profit Associations