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6 Things Every Media-Savvy Small Business Owner Should Do

May 3, 2016 By Johanna Baker-Dowdell Leave a Comment
Photo: unsplash.com

Photo: unsplash.com

This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention.

 

Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest – both from traditional outlets like a newspaper, or newer platforms, like social media.

 

If you want to get media attention then you need to be media savvy. Here are some tools and tricks to help you along the way:

 

  1. Be photogenic

Whether a journalist has called asking for your opinion on a big story or you’ve been invited to speak at an event, you will need a good quality, high-resolution photo available. Get it done now, and then when they ask for it you’ll have one ready to send immediately. For more on photos for business PR, read my post A Pictures Tells a Thousand Words.

[Read more…]

Filed Under: Business PR Tagged With: Facebook, journalist, media kit, media release, media savvy, Networking, newsletter, PR, small business, social media, SourceBottle, YouTube

Crafting the Best Media Release

February 29, 2016 By Johanna Baker-Dowdell Leave a Comment
Image credit: https://unsplash.com/photos/wajusTqz_FI

Image credit: https://unsplash.com/photos/wajusTqz_FI

I’ve written and spoken about how to write media releases many times (I even give away a report to new subscribers to my newsletter). I thought it was about time to revisit the topic because it’s even harder to get noticed by the media now than ever before.

 

Journalists receive hundreds of emailed media releases every day so there must be something that makes yours climb to the top of this heap. I’ll share some ways to ensure this happens with you here.

 

Make is newsworthy

The opening of your store or book launch is newsworthy to you, but not necessarily to a journalist. The local media will most likely be interested in this story because their audience likes knowing what is happening in their area, but to appeal to national and industry media you’ll need to do some more work. Think about why you are opening the store in that location – are you responding to demand for a physical store in that suburb because people can’t find what they need online? Or is your book answering burning questions or providing information no other book does? Drill right down to what makes your news interesting to each segment of the media (Hint: each media outlet will have a slightly different idea of what newsworthy is.)

[Read more…]

Filed Under: Business PR Tagged With: crafting media releases, DIY PR, how to write a media release, media release, press release, small business pr, small business public relations

Getting the Right Pitch

May 27, 2011 By Johanna Baker-Dowdell 8 Comments

I was a guest for an online chat with the savvy members of the AusMumpreneur Network on Wednesday night to speak about writing and pitching media releases. The questions posed by the business owners made me think about pitching to the media, so I wrote about it for this month’s newsletter.

Pitching a story to the media can be a nerve-wracking experience, especially if you hate making cold calls.

There are some techniques you can use to increase the chances of the media taking notice of what you have to say.

[Read more…]

Filed Under: Business PR Tagged With: contacting journalists, contacting media, DIY PR, Media pitch, media release, pitching media releases, pitching to a journalist
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