Feature Article: Published in PANPA Bulletin

With daily newspapers the world over suffering circulation decreases, publishers have become savvier in a bid to attract the elusive market of young adult professionals. A host of free (or ‘lite’) stand-alone dailies or brand-extending versions of the existing product have been launched to reach the 30-something professionals of the planet. The gamble has paid off handsomely for many, providing an additional revenue source through new advertisers for their businesses. [Read more…]