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6 Things Every Media-Savvy Small Business Owner Should Do

May 3, 2016 By Johanna Baker-Dowdell Leave a Comment
Photo: unsplash.com

Photo: unsplash.com

This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention.

 

Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest – both from traditional outlets like a newspaper, or newer platforms, like social media.

 

If you want to get media attention then you need to be media savvy. Here are some tools and tricks to help you along the way:

 

  1. Be photogenic

Whether a journalist has called asking for your opinion on a big story or you’ve been invited to speak at an event, you will need a good quality, high-resolution photo available. Get it done now, and then when they ask for it you’ll have one ready to send immediately. For more on photos for business PR, read my post A Pictures Tells a Thousand Words.

[Read more…]

Filed Under: Business PR Tagged With: Facebook, journalist, media kit, media release, media savvy, Networking, newsletter, PR, small business, social media, SourceBottle, YouTube

Too Busy for Promotion?

September 15, 2008 By Johanna Baker-Dowdell Leave a Comment

I recently presented at The Brew‘s Central Coast and Newcastle business exhibitions on using public relations to promote business. I met several people at both events who were so busy working on their businesses that they had no time left to do any promotion.

Whether this is a time management issue or the case of small business owners trying to do everything themselves, it doesn’t help the business if there are no new customers coming through the door or logging on to the website. The key to getting these new customers is letting them know you are there through promotion. Wouldn’t it be better for your business to employ an extra person to cope with demand from new customers, than slogging away with same orders month after month? [Read more…]

Filed Under: Business PR Tagged With: business directory, business forum, networking event, newsletter, press release, promotion, public relations, small business, The Brew
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