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5 PR Hacks To Get Better Publicity for Your Business

April 30, 2015 By Johanna Baker-Dowdell 1 Comment
PR hacks for business

Image credit: Unsplash.com

Marketing your business can be hard work. When you’re not working in your business, you should be working on it, which means doing all things needed to make it tick along nicely and earn you a sustainable profit.

 

So in the interests of helping out fellow business owners who put their PR activity to the bottom of a very long to do list, I thought I might share some of my favourite PR hacks with you. These are a combination of tools websites and services I use to market client businesses, as well as my own, and I hope you pick up something that makes your life easier.

 

1. Social media – I’ve written extensively about using social media to promote your business here, here and here, to pick a few posts, because social media should always be part of your PR strategy. You don’t need to be across all platforms, in fact I actively dissuade clients from that approach, but picking two where your customers are and where you feel happy to share updates on a regular basis is enough.

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Filed Under: Business PR Tagged With: business collaboration, business hacks, business marketing, DIY PR, Newswire, Photos, power of asking, PR hacks, PR Newswire, PR wire, public relations, small business pr, social media, SourceBottle, Unsplash

A Picture Tells a Thousand Words

December 5, 2012 By Johanna Baker-Dowdell 7 Comments

Sally James

Last week marked the halfway point for the online group PR program Make Me a Star Strawberry Communications is running, and one of the popular topics discussed was using photos in media pitches.

 

There is something incredibly powerful about a fantastic image (as you can see from the shot of chef and author Sally James to the left), which is why you should always consider sending a photo when pitching a story to the media. It can make the difference between the story running on the front page or, sometimes, not at all.

 

Here are five tips on sending photos to the media:

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Filed Under: Business PR Tagged With: DropBox, Photos, PR, public relations, public relations for business, sending photos to the media, YouSendIt
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