This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention. Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest - … [Read more...] about 6 Things Every Media-Savvy Small Business Owner Should Do
PR
Reflecting on 2015
Reflection for me is something I don’t spend a huge amount of time doing, however at this time of the year I do like to look back over what has happened in the previous 12 months before planning for the New Year. So, in the spirit of welcoming a year anew next week, here is my 2015 reflective post. I hope you’ll join me and share the highlights of your own year too … [Read more...] about Reflecting on 2015
Johanna interviewed for The Mumpreneur Show
I was recently interviewed by Petra Jones for her Mumpreneur Show podcast about generating PR for small businesses, writing Business & Baby on Board and running a business with a family in tow. Listen to the full podcast by clicking through below. … [Read more...] about Johanna interviewed for The Mumpreneur Show
Using Video Marketing to Promote Your Business
I have been reading a lot about using video to promote small business recently so thought it was about time I got a bit more proactive with this medium. As you can see from my YouTube channel I have recorded video before, but not as much as I have written words to share information (the written word is my comfort zone after all). So, here goes. I’ve recorded a … [Read more...] about Using Video Marketing to Promote Your Business
Mastermind: The Meeting of Great Minds
I first wrote about mastermind groups when I joined one formed with local Launceston business owners a few years ago. I have since joined Sarah Prout’s Sprout Mastermind and thought it was worth revisiting the idea of the benefit of masterminds because together we can achieve great things. While it has now disbanded, several of the members in the Launceston-based … [Read more...] about Mastermind: The Meeting of Great Minds
