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Finding the Right Media for Your Business

April 15, 2011 By Johanna Leave a Comment

The term media goes beyond the traditional broadcast mediums of print, radio and television, to include more interactive mediums like phones, computers, CDs and DVDs, blogs, vlogs, websites, online magazines and self published books.

When I first started working in the media 15 years ago, the Internet was not a research tool and I wrote articles on a small computer monitor with green text on a black screen. Things have changed so much in that time – some publications, such as Brisbane Times, are now published online only.

[Read more...]

Filed Under: Business PR Tagged With: building relationship with media, media, PR, radio, small business pr, social media, SourceBottle

Editorial vs Advertising

March 10, 2008 By Johanna Leave a Comment

When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option.

Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. [Read more...]

Filed Under: Business PR Tagged With: advertising, advertorial, Business PR, editorial, journalist, PR, public relations

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