Photo: unsplash.com
This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention.
Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest – both from traditional outlets like a newspaper, or newer platforms, like social media.
If you want to get media attention then you need to be media savvy. Here are some tools and tricks to help you along the way:
- Be photogenic
Whether a journalist has called asking for your opinion on a big story or you’ve been invited to speak at an event, you will need a good quality, high-resolution photo available. Get it done now, and then when they ask for it you’ll have one ready to send immediately. For more on photos for business PR, read my post A Pictures Tells a Thousand Words.
