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5 PR Hacks To Get Better Publicity for Your Business

April 30, 2015 By Johanna Baker-Dowdell 1 Comment
PR hacks for business

Image credit: Unsplash.com

Marketing your business can be hard work. When you’re not working in your business, you should be working on it, which means doing all things needed to make it tick along nicely and earn you a sustainable profit.

 

So in the interests of helping out fellow business owners who put their PR activity to the bottom of a very long to do list, I thought I might share some of my favourite PR hacks with you. These are a combination of tools websites and services I use to market client businesses, as well as my own, and I hope you pick up something that makes your life easier.

 

1. Social media – I’ve written extensively about using social media to promote your business here, here and here, to pick a few posts, because social media should always be part of your PR strategy. You don’t need to be across all platforms, in fact I actively dissuade clients from that approach, but picking two where your customers are and where you feel happy to share updates on a regular basis is enough.

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Filed Under: Business PR Tagged With: business collaboration, business hacks, business marketing, DIY PR, Newswire, Photos, power of asking, PR hacks, PR Newswire, PR wire, public relations, small business pr, social media, SourceBottle, Unsplash

Making Your Content More Social

August 30, 2012 By Johanna Baker-Dowdell Leave a Comment

Most businesses have an online presence now, but not all are utilising the full extent of that presence in their PR activities.

 

Posting your articles, media releases and blogs on your social media platforms and websites can introduce your expertise to a new audience, increase your SEO, encourage new visitors to your website and bump up your search engine rankings.

 

Here are seven ways you can do all this by simply using the content you already have and spreading it further.

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Filed Under: Business PR Tagged With: content creation, media releases, newsmaker, online PR, PR wire, social media
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