Reflection for me is something I don’t spend a huge amount of time doing, however at this time of the year I do like to look back over what has happened in the previous 12 months before planning for the New Year. So, in the spirit of welcoming a year anew next week, here is my 2015 reflective post. I hope you’ll join me and share the highlights of your own year too … [Read more...] about Reflecting on 2015
public relations
5 PR Hacks To Get Better Publicity for Your Business
Marketing your business can be hard work. When you’re not working in your business, you should be working on it, which means doing all things needed to make it tick along nicely and earn you a sustainable profit. So in the interests of helping out fellow business owners who put their PR activity to the bottom of a very long to do list, I thought I might share some … [Read more...] about 5 PR Hacks To Get Better Publicity for Your Business
8 Steps to Excellent Exhibitions
Exhibitions are a major marketing commitment - sometimes even the biggest - for a small business so it pays to make your investment work some magic. The work begins long before you await prospective customers in your shiny newly built exhibition space, but done correctly it can pay big dividends. Any exhibition related marketing activity should encourage prospects … [Read more...] about 8 Steps to Excellent Exhibitions
A Picture Tells a Thousand Words
Last week marked the halfway point for the online group PR program Make Me a Star Strawberry Communications is running, and one of the popular topics discussed was using photos in media pitches. There is something incredibly powerful about a fantastic image (as you can see from the shot of chef and author Sally James to the left), which is why you should always … [Read more...] about A Picture Tells a Thousand Words
Too Busy for Promotion?
I recently presented at The Brew's Central Coast and Newcastle business exhibitions on using public relations to promote business. I met several people at both events who were so busy working on their businesses that they had no time left to do any promotion. Whether this is a time management issue or the case of small business owners trying to do everything themselves, it … [Read more...] about Too Busy for Promotion?
