Last week marked the halfway point for the online group PR program Make Me a Star Strawberry Communications is running, and one of the popular topics discussed was using photos in media pitches. There is something incredibly powerful about a fantastic image (as you can see from the shot of chef and author Sally James to the left), which is why you should always … [Read more...] about A Picture Tells a Thousand Words
public relations for business
Making PR Work for Your Business
Public relations is just that - managing the way the public views your business. The best way to do this is through the media - print, TV and radio - because it reaches many people and is not viewed as advertising. But to get the media interested you must have a hook - or a story. This could be something as simple as a new product launch or new employee or something much … [Read more...] about Making PR Work for Your Business
