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A Picture Tells a Thousand Words

December 5, 2012 By Johanna Baker-Dowdell 7 Comments

Sally James

Last week marked the halfway point for the online group PR program Make Me a Star Strawberry Communications is running, and one of the popular topics discussed was using photos in media pitches.

 

There is something incredibly powerful about a fantastic image (as you can see from the shot of chef and author Sally James to the left), which is why you should always consider sending a photo when pitching a story to the media. It can make the difference between the story running on the front page or, sometimes, not at all.

 

Here are five tips on sending photos to the media:

[Read more…]

Filed Under: Business PR Tagged With: DropBox, Photos, PR, public relations, public relations for business, sending photos to the media, YouSendIt

Making PR Work for Your Business

July 18, 2008 By Johanna Baker-Dowdell 1 Comment

Public relations is just that – managing the way the public views your business.

The best way to do this is through the media – print, TV and radio – because it reaches many people and is not viewed as advertising. But to get the media interested you must have a hook – or a story. This could be something as simple as a new product launch or new employee or something much bigger like a new business or branding. [Read more…]

Filed Under: Business PR Tagged With: media, PR consultant, PR for business, public relations, public relations for business
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