As I wrote last month, I’ve been working for myself for 10 years and seven years ago I started appearing in your inbox every month. I thought it fitting to review the 360 posts on the Strawberry Communications blog to share some of the key articles I’ve written in that time (plus two bonus posts pre newsletter that I thought you’d like). Here you’ll find tips on … [Read more...] about PR Tips from Seven Years of Newsletters
The days are starting to lengthen, the temperature is rising and gardens are full of pretty blooms. Spring is definitely on its way and the change of season is the ideal time to revisit the way you communicate with your audience. Throw off the sluggish wintery mood (or is that just me who feels like hibernating when it’s cold?) and think about the renewed messages … [Read more...] about Spring Clean Your PR Activity
In the past month I’ve been working with participants in the AusMumpreneur 6 Week Challenge to develop their PR strategies. I set them some questions to help organise their thoughts around promotional strategies for their businesses, and wondered if you could benefit from doing the same. If you’ve never sat down and really though about your PR strategy then there’s … [Read more...] about Do You Have a PR Strategy?
I have been reading a lot about using video to promote small business recently so thought it was about time I got a bit more proactive with this medium. As you can see from my YouTube channel I have recorded video before, but not as much as I have written words to share information (the written word is my comfort zone after all). So, here goes. I’ve recorded a … [Read more...] about Using Video Marketing to Promote Your Business
I first wrote about mastermind groups when I joined one formed with local Launceston business owners a few years ago. I have since joined Sarah Prout’s Sprout Mastermind and thought it was worth revisiting the idea of the benefit of masterminds because together we can achieve great things. While it has now disbanded, several of the members in the Launceston-based … [Read more...] about Mastermind: The Meeting of Great Minds