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Rebranding: from ‘Nice’ to ‘Wow’

August 25, 2011 By Johanna Baker-Dowdell 4 Comments

There is a new strawberry in the patch and I’m in love.

 

Strawberry Communications has rebranded the feedback so far has been impressive. You may have already caught a glimpse of the fresh pink strawberry, seen the new Strawberry Communications website or noticed the updated newsletter template.

 

For those of you who knew the original Strawberry Communications brand, you will see the colours are the same, except for the introduction of a neutral beige which lifts everything.

 

When I first launched the business almost four years ago I loved the strawberry design, but always felt there could be something more. Or the brand could say more. Or something should be different… One of the problems when briefing the graphic designer then was my ambivalence about exactly what I wanted.

[Read more…]

Filed Under: Latest News Tagged With: Lena Tarasenko, Nicole Hammett, Picasso Media Group, rebrand, Strawberry Communications, visionfield deisgn house
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