By Rachael Everly
Reaching out to your potential customers via the right marketing and sales channel is the first step in an effective digital marketing strategy.
Not everyone you are targeting may necessarily be in the right frame of mind to buy your product, but that certainly does not mean you cannot convert that lead into a sales opportunity. The most important thing is to establish an effective communication channel – and the least expensive channel, as well as the one that requires minimum effort, is email funnels.
Your target market may be an amalgamation of different consumers, hence you should be careful when implementing your email campaign to narrow down your emails to personalised messages, not one email sent to all.