This month Strawberry Communications turns 10. I had been freelancing on and off for six years before I started working for myself full time, but once my eldest son was born I knew I didn’t want to be working for someone else five days a week. My work experience and entrepreneurial spirit drove me to go it alone and I registered the business in October 2006. My … [Read more...] about A Decade in Business: Reflection and Refocus
small business
Guest post: 5 Email Campaign Ideas To Help Increase Conversion Rates
By Rachael Everly Reaching out to your potential customers via the right marketing and sales channel is the first step in an effective digital marketing strategy. Not everyone you are targeting may necessarily be in the right frame of mind to buy your product, but that certainly does not mean you cannot convert that lead into a sales opportunity. The most important thing … [Read more...] about Guest post: 5 Email Campaign Ideas To Help Increase Conversion Rates
Storytelling Tools for Your Business
Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with. I’ve written about the power of storytelling … [Read more...] about Storytelling Tools for Your Business
6 Things Every Media-Savvy Small Business Owner Should Do
This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention. Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest - … [Read more...] about 6 Things Every Media-Savvy Small Business Owner Should Do
Reflecting on 2015
Reflection for me is something I don’t spend a huge amount of time doing, however at this time of the year I do like to look back over what has happened in the previous 12 months before planning for the New Year. So, in the spirit of welcoming a year anew next week, here is my 2015 reflective post. I hope you’ll join me and share the highlights of your own year too … [Read more...] about Reflecting on 2015
