I’ve written and spoken about how to write media releases many times (I even give away a report to new subscribers to my newsletter). I thought it was about time to revisit the topic because it’s even harder to get noticed by the media now than ever before. Journalists receive hundreds of emailed media releases every day so there must be something that makes yours … [Read more...] about Crafting the Best Media Release
small business pr
Guest Post: Social Media for Small Businesses – Hone Your Self-Promotion Tactics
Business management consultant, author, and educator Peter Drucker said, "The best way to predict the future is to create it". As a small business owner or self-employed writer, you know the importance of creating your own future, and of using social networking platforms to do it. To an independent employer, social media is a necessity in the modern business … [Read more...] about Guest Post: Social Media for Small Businesses – Hone Your Self-Promotion Tactics
Johanna interviewed for The Mumpreneur Show
I was recently interviewed by Petra Jones for her Mumpreneur Show podcast about generating PR for small businesses, writing Business & Baby on Board and running a business with a family in tow. Listen to the full podcast by clicking through below. … [Read more...] about Johanna interviewed for The Mumpreneur Show
Spring Clean Your PR Activity
The days are starting to lengthen, the temperature is rising and gardens are full of pretty blooms. Spring is definitely on its way and the change of season is the ideal time to revisit the way you communicate with your audience. Throw off the sluggish wintery mood (or is that just me who feels like hibernating when it’s cold?) and think about the renewed messages … [Read more...] about Spring Clean Your PR Activity
How to Write Captivating Case Studies
Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business. Case studies combine all of these ingredients, but are an underrated marketing … [Read more...] about How to Write Captivating Case Studies
