Picasso Media Group launches its online marketing business this month on the back of great success already through word of mouth.

The Central Coast, NSW, business will help small businesses create a prominent presence online by building awareness and exposure through WordPress websites, social media and Search Engine Optimisation on Google.

Owners David and Nicole Hammett have built their new business after achieving success in the online space through existing virtual assistance business Little Miss Useful. They will officially launch the new venture at the Central Coast Business Expo on 22 June.

The couple saw a need in the market to make business easier, particularly for micro and small business owners who wanted to compete with bigger fish on the online pond, without forking out for expensive online marketing solutions.

With Picasso Media Group’s easy to customise and manage WordPress templates and websites, this dynamic online duo has created a simple, yet effective way for businesses to get started online.

“It was born to focus specifically on small businesses and entrepreneurs with the need for an online presence,” David explained.

“Our current customers love the flexibility the WordPress platform brings them,” Nicole said.

“They constantly tell us how they love having the control to make instant changes, update and add content themselves without having to rely on their web developer to do it,” she added.

Added to a customised website, Picasso Media Group works with small businesses to develop social media and SEO strategies, ensuring online success.

Even though it hasn’t launched yet, Picasso Media Group has already achieved organic growth for new WordPress website clients and projects through referrals and virtually no marketing.

“We value simplicity and transparency in all that we do, and aim to provide an experience for clients that results in the continued organic growth we have seen ourselves over the past year through word of mouth,” David explained.

Picasso Media Group understands how expensive it can be to get a business online when first starting out, so introduced the WordPress-based econosite! It is the ideal package for small businesses needing to get online quickly – without blowing their budget.

As a launch offer, Picasso Media Group is giving econosite customers free web hosting for the first year, making doing business even easier!

Picasso Media Group offers an end-to-end online solution including design, hosting and maintenance. It is the one-stop-shop for small business websites.

For more information about Picasso Media Group and its wide range of WordPress websites, visit http://picassomediagroup.com/ follow @nicole_hammett and @dave_hammett on Twitter or connect on Facebook http://www.facebook.com/PicassoMediaGroup

Whether this is a time management issue or the case of small business owners trying to do everything themselves, it doesn’t help the business if there are no new customers coming through the door or logging on to the website. The key to getting these new customers is letting them know you are there through promotion. Wouldn’t it be better for your business to employ an extra person to cope with demand from new customers, than slogging away with same orders month after month?

As a small business person myself I have been guilty of being stuck in the same rut. We have to do our own accounts, administration, marketing as well as the work that makes the business run. I am better at some of these tasks than others and have previously written about my procrastination with some. But I still make time to log on to relevant business forums and chat with other business owners about public relations, update my details in online directories, speak at events and keep this blog up to date. Yes I could do more to market my own business, but what I currently do keeps me in touch with potential and new clients all the time and that is the point of promotion (besides the obvious brand building).

So spend an hour or two in the next few weeks brushing up on your promotion – send a press release, join a business forum or industry association, attend a networking event or write a newsletter – and watch the new business pile up. You never know, you might get so much new work you need that extra person!

*If you would like to see a copy of my presentation, download it from my eBook page.