Last week I presented a session on thought leadership and social media to Tasmanian Leaders congress. The room was full of leaders from within the state’s businesses, government and not for profit sectors and one of the most popular questions was, “how do I know which social media platform to use?”
The simple answer is use the platform that works for you and where you know your target audience is, but I’ll go into a bit more detail in this article.
Thought leaders are influencers in their field, as well as being on top of industry trends. Social media is a great tool when establishing yourself personally and professionally online because you can share the expertise you have in your industry, which leads to conversations, relationships and, eventually, business.