This month Strawberry Communications turns 10. I had been freelancing on and off for six years before I started working for myself full time, but once my eldest son was born I knew I didn’t want to be working for someone else five days a week. My work experience and entrepreneurial spirit drove me to go it alone and I registered the business in October 2006. My … [Read more...] about A Decade in Business: Reflection and Refocus
Strawberry Communications
Storytelling Tools for Your Business
Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with. I’ve written about the power of storytelling … [Read more...] about Storytelling Tools for Your Business
Two friends raise $10,000 for breast cancer research by trekking to Machu Picchu
Eight months of training and fundraising culminated in a four-day trek through the Peruvian Andes for two friends from Sydney and Launceston, who raised awareness and much-needed funds for breast cancer research during their campaign. Annalisa Holmes, of Sydney, and Johanna Baker-Dowdell, of Launceston, followed the Lares trail through remote Peruvian villages up … [Read more...] about Two friends raise $10,000 for breast cancer research by trekking to Machu Picchu
Johanna interviewed for The Mumpreneur Show
I was recently interviewed by Petra Jones for her Mumpreneur Show podcast about generating PR for small businesses, writing Business & Baby on Board and running a business with a family in tow. Listen to the full podcast by clicking through below. … [Read more...] about Johanna interviewed for The Mumpreneur Show
How to Write Captivating Case Studies
Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business. Case studies combine all of these ingredients, but are an underrated marketing … [Read more...] about How to Write Captivating Case Studies
