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Johanna Writes for Dynamic Business

March 18, 2010 By Johanna Leave a Comment

I love getting back to my roots as a journalist, so when Dynamic Business editor Jen Bishop asked if I would like to write an article for the magazine’s fleet section I jumped at the chance.
[Read more...]

Filed Under: Latest News, Portfolio Tagged With: articles, dynamic business, Portfolio, writing

Make Those Words Count

January 29, 2010 By Johanna Leave a Comment

Humans consume 100,000 words a day.

If there have ever been any doubts that we live in the information age, the report released by the University of California in mid January proves those wrong. The study, called How Much Information, found American households consume 34 gigabytes, equivalent to 100,000 words, a day. I have a fairly voracious appetite for words, but I would never have put the figure that high.

[Read more...]

Filed Under: Business Tips Tagged With: copywriting, How Much Information?, information consumption, writing

Attractive Qualities

June 5, 2008 By Johanna Leave a Comment

This poem, by Audrey Hepburn, is beautiful and reminds us of the good things in life.For attractive lips, speak words of kindness.

For lovely eyes, seek out the good in people.
For a slim figure, share your food with the hungry.
For beautiful hair, let a child run his/her fingers through it once a day.
For poise, walk with the knowledge that you never walk alone. [Read more...]

Filed Under: My Stuff Tagged With: audrey hepburn, central coast, Johanna Baker-Dowdell, public relations, writing

Inspiring Quote

June 4, 2008 By Johanna Leave a Comment

I read a great quote while at the hairdresser this morning. I’m not sure who to attribute it to, but it really stuck with me:

“It’s not how many breaths you take in your life that matters, but how many moments take your breath away!”I feel truly inspired by this.

Filed Under: My Stuff Tagged With: central coast, inspiring quote, Johanna Baker-Dowdell, public relations, wamberal, writing

Pro Bono PR

March 19, 2008 By Johanna Leave a Comment

Wikipedia’s definition of pro bono is: ”…professional work undertaken voluntarily and without payment, as a public service…” or, basically, for the public good.

I have always been a fan of helping out where I can, so I read an article in Nett magazine recently about this subject with great interest. It was about business volunteering matchmaking organisation, Good Company. [Read more...]

Filed Under: Business PR Tagged With: Go Research, Good Company, Nett magazine, ovarian cancer, Pro bono, public relations, volunteer, writing

Strawberry Communications Blog

February 27, 2008 By Johanna Leave a Comment

While this blog is not my first foray into the blogging world (see my personal blog at www.pcosmum.com), it is my first time at business blogging, which is a whole other kettle of fish!

Here I hope to help businesses (particularly small businesses whom I have a great affinity with, being a solo entrepreneur myself) find hints and tips to marketing themselves through the power of words and public relations. With the right combination of powerful writing and great PR techniques a business can have customers clammering at their door and may not need much more in the way of marketing, except for brand building. [Read more...]

Filed Under: My Stuff Tagged With: Johanna Baker-Dowdell, public relations, Strawberry Communications, writing, www.pcosmum.com

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