• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Strawberry Communications: Writing & PR

Strawberry Communications: Writing & PR

Every business has a great story – let us tell yours!

  • Home
  • About
  • Services
  • Menu
  • Samples
  • What Our Clients Say…
  • Books
  • Blog
  • Contact
You are here: Home / Business PR / 7 Ways to Market Your Business From 1 Piece of Content

7 Ways to Market Your Business From 1 Piece of Content

March 26, 2015 By Johanna Baker-Dowdell 1 Comment

Image credit: Unsplash.com
Image credit: Unsplash.com

Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven.

 

Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that both explains the reasons behind the customer’s issue and provides a solution, you should have several paragraphs of expertise tied up in those words. This email provides the foundation for much more marketing material.

 

7 things you can do with your email content:

1. Write an article or blog post – use the answer you provided as a basis for a 400-word how-to article or blog post. Share this on your website, pitch it to target media or use as an update for social media platforms like LinkedIn.

2. Create a video – take your thoughts from the email and use them as a script for a video you can post on Instagram, YouTube and your website.

3. Website content – use your response, and others like it (I’m sure your sent items are full of them), as answers to a list of FAQs (frequently asked questions) on your website.

4. Social media updates – pull the pertinent pieces of your email out and create a series of posts for Twitter, Facebook or Google+.

5. Infographic – use the key points contained in your answer as steps for a how-to infographic to post on your website or Pinterest.

6. eBook – pull together a series of similar solutions to create an eBook demonstrating your industry expertise. This ebook can used as a free report to encourage prospective customers to sign up to your email database or your can sell it online.

7. Presentation – use your answer as a topic you can speak about at industry events. Pitch the idea, with two others, to event managers and conference directors.

 

There are plenty more ways you could use your email content to market your business, but these seven provide a good selection of methods across many different platforms.

 

I’d love to hear how you use your content in multiple ways to save yourself time in business, and which ways get the best feedback from your target audience.

Filed Under: Business PR Tagged With: article marketing, content creation, ebook, infographic, public speaking, small business marketing, Small Business Promotion, social media, video marketing

Reader Interactions

Comments

  1. Kitchen Renovations Perth says

    April 8, 2017 at 3:18 pm

    Your article is informative and helpful for business marketing. The tips you shared will help readers for increasing their business marketing from one piece of content. Thanks for sharing this informative piece of article with us.

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Join Us on Facebook

Strawberry Communications: Writing & Storytelling

Recent Articles

  • Three simple tips for increasing traffic to your blog
  • 2016 in Review
  • Research snapshot: Social media in crisis reporting
  • PR Tips from Seven Years of Newsletters
  • Guest post: 5 Tools That Will Boost Your Social Media Marketing
  • Franchise Expert Launches One of the UK’s Fastest Growing Franchises in Australia

Blog Categories

  • Business PR
  • Business Tips
  • Latest News
  • My Stuff
  • Portfolio

Footer

About Strawberry Communications

As a child, Johanna always wanted to know what was happening in the world around her and asked lots of questions. Imagine her delight when she discovered you could make a career from sharing stories. Johanna studied journalism and public relations at the University of Newcastle in New South Wales. She worked at several newspapers before trying her … [Read More...] about About

Our Services

Strawberry Communications can provide writing and public relations services on a project or ongoing retainer basis. We specialise in the following: Article writing Newsletters Case studies Blogs Copywriting Ghostwriting Editing Media releases Media liaison PR strategy You can find examples of these on our samples page … [Read More...] about Services

Contact Strawberry Communications

Strawberry Communications Launceston TAS 7250 Twitter: @JohannaBD   Contact me using the form below: Strawberry Communications generates amazing publicity! … [Read More...] about Contact

Copyright © 2022 Strawberry Communications | Website by Picasso Media