Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven.
Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that both explains the reasons behind the customer’s issue and provides a solution, you should have several paragraphs of expertise tied up in those words. This email provides the foundation for much more marketing material.
7 things you can do with your email content:
1. Write an article or blog post – use the answer you provided as a basis for a 400-word how-to article or blog post. Share this on your website, pitch it to target media or use as an update for social media platforms like LinkedIn.
2. Create a video – take your thoughts from the email and use them as a script for a video you can post on Instagram, YouTube and your website.
3. Website content – use your response, and others like it (I’m sure your sent items are full of them), as answers to a list of FAQs (frequently asked questions) on your website.
4. Social media updates – pull the pertinent pieces of your email out and create a series of posts for Twitter, Facebook or Google+.
5. Infographic – use the key points contained in your answer as steps for a how-to infographic to post on your website or Pinterest.
6. eBook – pull together a series of similar solutions to create an eBook demonstrating your industry expertise. This ebook can used as a free report to encourage prospective customers to sign up to your email database or your can sell it online.
7. Presentation – use your answer as a topic you can speak about at industry events. Pitch the idea, with two others, to event managers and conference directors.
There are plenty more ways you could use your email content to market your business, but these seven provide a good selection of methods across many different platforms.
I’d love to hear how you use your content in multiple ways to save yourself time in business, and which ways get the best feedback from your target audience.