• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Strawberry Communications: Writing & PR

Strawberry Communications: Writing & PR

Every business has a great story – let us tell yours!

  • Home
  • About
  • Services
  • Menu
  • Samples
  • What Our Clients Say…
  • Books
  • Blog
  • Contact
You are here: Home / Business PR / A Picture Tells a Thousand Words

A Picture Tells a Thousand Words

December 5, 2012 By Johanna Baker-Dowdell 7 Comments

Sally James

Last week marked the halfway point for the online group PR program Make Me a Star Strawberry Communications is running, and one of the popular topics discussed was using photos in media pitches.

 

There is something incredibly powerful about a fantastic image (as you can see from the shot of chef and author Sally James to the left), which is why you should always consider sending a photo when pitching a story to the media. It can make the difference between the story running on the front page or, sometimes, not at all.

 

Here are five tips on sending photos to the media:

• Use the right format. Save photos as a JPEG file because this can be used either in print or online media and can be opened on both PC and Mac computers

 

• Think about the size. If sending a photo to a print publication, it should be at least 200dpi and a minimum size of 1MB, but you can usually send photos up to around 4MB. If your photos are bigger than this, consider sharing online via YouSendIt or DropBox rather than compressing them. Photos for use online can be smaller, so check the size needed

 

• Consider the quantity. If you are sending the journalist several photos to give them a choice, send them via a few separate emails so you don’t clog up their server

 

• Use people. Always send a photo with someone in it (preferably the person quoted in the media release or pitch). Even if you’re sending product shots, have a person demonstrating how the product is used, rather than a straight product shot

 

• Supply captions. List the people in the photo from left to right with the correct spelling of their name and their title so the journalist doesn’t have to chase the information. If someone should be credited for the photo, make sure to include their name as well.

 

Filed Under: Business PR Tagged With: DropBox, Photos, PR, public relations, public relations for business, sending photos to the media, YouSendIt

Reader Interactions

Comments

  1. Joey Thomas says

    December 6, 2012 at 8:15 am

    Some great points mentioned there. Thanks for sharing. I always thought it would be annoying to receive a whole heap of separate emails with the files attached to them, but from my experience it’s what most journalists prefer.

  2. Johanna says

    December 6, 2012 at 8:20 am

    Thanks for sharing your experience Joey. It does seem a pain, but definitely easier for the recipient 🙂

  3. Renee says

    December 19, 2012 at 8:23 am

    Some great practical tips in there thank you, I’ve often wondered about some of these points so thanks for sharing!

  4. Monique N says

    December 19, 2012 at 8:49 pm

    Great advice as always from you Joh 🙂

  5. Johanna says

    December 21, 2012 at 6:57 pm

    My pleasure Renee, so glad you got something from the post.

  6. Johanna says

    December 21, 2012 at 6:58 pm

    Thank you Monique, your support is always appreciated.

Trackbacks

  1. Biz Mums Blogging Carnival December 2012 | Professional Parents says:
    December 19, 2012 at 7:55 am

    […] Strawberry Communications: A quick guide on how and when to send images to the media. A Picture tells a Thousand Words.  Follow Strawberry Communications on Facebook and Twitter. Ana Urban – Informat: Learn […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Join Us on Facebook

Strawberry Communications: Writing & Storytelling

Recent Articles

  • Story Brand Expert Changes Narrative, Gains Award Recognition
  • Three simple tips for increasing traffic to your blog
  • 2016 in Review
  • Research snapshot: Social media in crisis reporting
  • PR Tips from Seven Years of Newsletters
  • Guest post: 5 Tools That Will Boost Your Social Media Marketing

Blog Categories

  • Business PR
  • Business Tips
  • Latest News
  • My Stuff
  • Portfolio

Footer

About Strawberry Communications

As a child, Johanna always wanted to know what was happening in the world around her and asked lots of questions. Imagine her delight when she discovered you could make a career from sharing stories. Johanna studied journalism and public relations at the University of Newcastle in New South Wales. She worked at several newspapers before trying her … [Read More...] about About

Our Services

Strawberry Communications can provide writing and public relations services on a project or ongoing retainer basis. We specialise in the following: Article writing Newsletters Case studies Blogs Copywriting Ghostwriting Editing Media releases Media liaison PR strategy You can find examples of these on our samples page … [Read More...] about Services

Contact Strawberry Communications

Strawberry Communications Launceston TAS 7250 Twitter: @JohannaBD   Contact me using the form below: Strawberry Communications generates amazing publicity! … [Read More...] about Contact

Copyright © 2022 Strawberry Communications | Website by Picasso Media