Writing articles on your industry is a great way to cement your status as an expert.
Articles can be used to promote your business in any public relations activity, but can also be repurposed as blog posts, website copy, newsletter content, eBook chapters and much more.
This type of marketing is an altruistic way of sharing the useful information you have stored in your head with the people who will benefit from it. The payback for you is increased credibility and, maybe, new customers.
The media is always on the lookout for good content, especially industry media, so if you can provide a well-written article that covers an interesting topic, it is likely they will jump at the opportunity. A good example is an accountant offering their Top 7 Tax Tips at the end of financial year for the local newspaper.
Tips for article marketing:
• Create a headline that attracts attention
• Keep articles to between 300 and 500 words for maximum effect
• Offer some helpful tips or include an information box to draw reader’s attention to the important points
• Include an ‘About the Author’ box at the end of the article with your biography and contact information.
You can also upload your content to article directories like Ezine Articles to encourage others to use your material and expand your reach.
Any article posted in an online publication or directory should include a link to your website, giving readers an opportunity to find out more about you. Articles are usually keyword rich because you are writing about your industry, so posting them online will help with your search engine rankings as well.
Once your articles are published, use your social media platforms to promote them. This expands the reach of your article and shows your contacts how good you really are!